2K – NBA 2K25 – Paid and organic Influence Campaign
September 2024 – February 2025
NBA 2K25 is a basketball simulation game developed by Visual Concepts and published by 2K. The game was released on September 3, 2024. It is available on PlayStation, Xbox, Nintendo Switch, and PC. This annual event was an opportunity to engage creators throughout the campaign. We worked ahead of the game’s release until the NBA Paris Games.
Our NBA 2K25 influencer campaign was structured as follows:
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys and pop culture licenses) and high-tech.