For consumer products, DVD releases, fan activations etc.
Launch of the mobile video game.
Ensure media coverage of the Magicobus in Paris.
Invite a selection of journalists at the opening, support on-site.
Showcase a selection of licensing products to journalists.
pieces of coverage (including 42% for the video game and 6% for consumer products)
TV and radio pieces of coverage (especially for Back to Hogwarts activations and the ephemeral shop), that is to say 11% of the total
pieces of coverage (print and web) for Magicobus and ephemeral shop
journalists, bloggers and influencers attended the Christmas Showroom