WIZARDING WORLD LICENSE
Global PR campaign – 2019
Maintain a steady communication
For consumer products, DVD releases, fan activations etc.
Harry Potter Wizards Unite
Launch of the mobile video game.
Back to Hogwarts
Ensure media coverage of the Magicobus in Paris.
Ephemeral Harry Potter shop
Invite a selection of journalists at the opening, support on-site.
Warner Christmas Showroom
Showcase a selection of licensing products to journalists.
+ 2000
pieces of coverage (including 42% for the video game and 6% for consumer products)
230
TV and radio pieces of coverage (especially for Back to Hogwarts activations and the ephemeral shop), that is to say 11% of the total
90
pieces of coverage (print and web) for Magicobus and ephemeral shop
+ 50
journalists, bloggers and influencers attended the Christmas Showroom
BFM TV Paris
BFM TV
BFM Paris : Journal du Matin
C8 : William à Midi
LCI : L’instant Culture
M6 – calendrier de l’avent Lego Harry Potter
CNEWS : La Matinale
TF1 – JT de 20h
Avantages
Lebonbon.fr
M6
Purebreak
Récré Mag
Elle.fr
Konbini
Closer
Elle.fr
Europe1.fr
Télé Loisirs
La Depeche.fr
Le Parisien.fr
Midi Libre
Sortir à Paris
Showroom de Noël Warner
https://www.minuitdouze.com/wp-content/uploads/2x1_NSwitchDS_BadmintonTime.jpg
1000
2000
Galadrielle
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Galadrielle2025-04-14 09:31:042025-05-26 19:46:55Decathlon – Badminton Time
https://www.minuitdouze.com/wp-content/uploads/the-first-descendant_cover.webp
473
840
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2025-02-17 12:15:322025-03-17 12:15:52The First Descendant
https://www.minuitdouze.com/wp-content/uploads/apps.37971.13835524495775181.0f9cab22-cbbd-4191-9515-4b08dc9a2fa4.jpeg
270
480
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2025-02-17 12:00:252025-03-17 12:13:54Throne and Liberty
https://www.minuitdouze.com/wp-content/uploads/oui.jpg
225
225
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2025-02-07 15:20:012025-03-17 11:27:30GrossMos
https://www.minuitdouze.com/wp-content/uploads/Preshows-Journee-Presse-Influence-2022.png
242
681
Galadrielle
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Galadrielle2025-01-13 17:50:592025-03-17 11:52:11Journée Presse & Influence Jouets et Jeux – 2024
https://www.minuitdouze.com/wp-content/uploads/231021-jeux-video-arte.jpg
394
700
Galadrielle
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Galadrielle2024-03-27 10:14:002024-08-07 10:14:30ARTE – 10 years in video game
https://www.minuitdouze.com/wp-content/uploads/Tweens-S5.jpg
183
350
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2024-02-21 11:21:042024-04-02 15:18:50LOL Surprise 2023
https://www.minuitdouze.com/wp-content/uploads/1703320516_youloveit_com_rainbow_high_slime_kit_and_pet_dolls.jpg
1066
1500
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2024-02-21 10:49:252024-03-26 17:53:31Rainbow High 2023
https://www.minuitdouze.com/wp-content/uploads/starfield.webp
677
1200
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2024-01-12 17:58:502024-01-31 14:43:38Starfield
https://www.minuitdouze.com/wp-content/uploads/peluches-squishmallows-1.jpg
806
1200
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2024-01-02 17:54:352024-01-31 14:42:33Squishmallows
https://www.minuitdouze.com/wp-content/uploads/Miniverse.jpg
343
343
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2023-12-31 17:50:592024-01-31 14:41:38Miniverse
https://www.minuitdouze.com/wp-content/uploads/b04d505aac1281962c59f2aeaa37eb22aa80d59daceeb0e34ee39cd87c2e015d.jpg
740
1600
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2023-12-12 17:46:562024-03-28 11:17:32Ghostrunner 2
https://www.minuitdouze.com/wp-content/uploads/Preshows-Journee-Presse-Influence-2022.png
242
681
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2023-12-07 10:07:492024-08-07 10:12:56Toys & Games Press and Influence Day
https://www.minuitdouze.com/wp-content/uploads/UTW_1920x1080-717c26cae357709d6476.jpg
1080
1920
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2023-11-26 17:38:452024-01-31 14:38:09Under The Waves
https://www.minuitdouze.com/wp-content/uploads/unnamed.png
288
512
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2023-08-07 10:12:232024-01-31 14:38:52Ragnarock
https://www.minuitdouze.com/wp-content/uploads/Pegases.jpg
537
1075
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2023-04-30 17:33:302024-01-31 14:36:334th Cérémonie des Pégases – 2023
https://www.minuitdouze.com/wp-content/uploads/SEASON-A-letter-to-the-Future.jpeg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2023-03-01 13:22:002024-01-31 14:47:03Season: A Letter to the Future
https://www.minuitdouze.com/wp-content/uploads/Lunii-Mars22-1171-scaled-1.jpeg
1707
2560
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2023-01-21 10:49:372024-03-26 17:51:14Lunii
https://www.minuitdouze.com/wp-content/uploads/Karma-Logo-3.png
1257
1920
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2023-01-21 10:11:552024-03-21 10:28:59Karma’s World
https://www.minuitdouze.com/wp-content/uploads/Preshows-Journee-Presse-Influence-2022.png
242
681
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-12-28 18:04:392024-01-31 14:29:39Toys and Games Press & Influence Day
https://www.minuitdouze.com/wp-content/uploads/19177.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-09-28 12:09:112024-01-31 14:28:51New World
https://www.minuitdouze.com/wp-content/uploads/LOL-Surprise-Dance-OMG-Fashion-Dolls-featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-08-22 11:31:082023-01-16 23:08:07LOL Surprise
https://www.minuitdouze.com/wp-content/uploads/humankind-main-logo.png
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind
https://www.minuitdouze.com/wp-content/uploads/capsule_616x353.jpg
353
616
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-11 16:05:302022-07-25 18:10:59Ghostrunner
https://www.minuitdouze.com/wp-content/uploads/rxwue7h3qpaymbx3cczd_350x200_1x-0-2.jpg
281
349
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-04 12:39:182022-07-04 12:39:47Terraria x Discord
https://www.minuitdouze.com/wp-content/uploads/AAAABTNSlrB-g4GRzf502Tk2FdSTX6zzj127nN8Rl28Jbp9piQg5OqdPTWrYwDZy1F868knFzVWYkbWGv9a1NrKScxRxs5E.jpg
192
341
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 16:02:142022-09-02 18:48:50Rainbow High
https://www.minuitdouze.com/wp-content/uploads/mermaze-promo.jpeg
1689
2000
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
https://www.minuitdouze.com/wp-content/uploads/lost-ark-2021-4k_1628453678-2048x1300.jpg.webp
380
599
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
https://www.minuitdouze.com/wp-content/uploads/DS.png
2064
1460
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
https://www.minuitdouze.com/wp-content/uploads/Logo-pinned.jpeg
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
https://www.minuitdouze.com/wp-content/uploads/ltvgCLzKCxNztM21sqLdE9i5.jpg
380
507
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP
https://www.minuitdouze.com/wp-content/uploads/subnautica_below_zero.jpeg
250
350
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero
https://www.minuitdouze.com/wp-content/uploads/image1.jpg
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria
https://www.minuitdouze.com/wp-content/uploads/proxy-image-scaled.jpeg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope
https://www.minuitdouze.com/wp-content/uploads/H2x1_NSwitch_StreetPowerFootball.jpg
1000
2000
Mathilde
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Mathilde2020-10-11 12:06:482024-10-19 20:04:19Street Power Football
https://www.minuitdouze.com/wp-content/uploads/doom-eternal.jpeg
556
390
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal
https://www.minuitdouze.com/wp-content/uploads/20190415_201319.jpg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
https://www.minuitdouze.com/wp-content/uploads/Harry-Potter-and-Voldemort.webp
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
https://www.minuitdouze.com/wp-content/uploads/Key-ART-Réseaux-sociaux-Français.jpg
2560
1780
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
https://www.minuitdouze.com/wp-content/uploads/control-date-de-sortie.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-11-17 15:03:222022-08-26 15:45:04Control
https://www.minuitdouze.com/wp-content/uploads/Adversaries-Key-Art.webp
380
608
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
https://www.minuitdouze.com/wp-content/uploads/pjmask.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
https://www.minuitdouze.com/wp-content/uploads/Cities-Skylines-Thumbnail.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
https://www.minuitdouze.com/wp-content/uploads/pegase.jpg
786
1200
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
https://www.minuitdouze.com/wp-content/uploads/mortal-kombat-11-4k-poster_a2hubWWUmZqaraWkpJRnZWltrWdlaW0.webp
380
380
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
https://www.minuitdouze.com/wp-content/uploads/Magic-bandeau.png
210
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
https://www.minuitdouze.com/wp-content/uploads/OwbuNmyD_400x400.jpg
400
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
https://www.minuitdouze.com/wp-content/uploads/LEGODCSuperVillains_KeyArt_Vertical_1527319177.png
564
526
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
https://www.minuitdouze.com/wp-content/uploads/hitman2_featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
https://www.minuitdouze.com/wp-content/uploads/SmartHalo-velo-intelligent.jpg
768
1024
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
https://www.minuitdouze.com/wp-content/uploads/hero.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-01-13 14:42:382023-10-09 17:52:28Yo-kai Watch
https://www.minuitdouze.com/wp-content/uploads/Header_NACON-e1463735128154.png
849
1506
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
https://www.minuitdouze.com/wp-content/uploads/Endless_Space_2_Logo_Art.jpg
1080
1920
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
https://www.minuitdouze.com/wp-content/uploads/ABZU-800x450.jpg
450
800
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-05-28 16:08:072022-12-28 18:36:50Abzû
https://www.minuitdouze.com/wp-content/uploads/FaYwXavWAAAgcVO-scaled.jpg
1920
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
Case studies
Decathlon – Badminton Time14 April 2025 - 09:31
The First Descendant17 February 2025 - 12:15
Throne and Liberty17 February 2025 - 12:00
GrossMos7 February 2025 - 15:20
