WIZARDING WORLD LICENSE

Global PR campaign – 2019

Objectives

Maintain a steady communication

For consumer products, DVD releases, fan activations etc.

Harry Potter Wizards Unite

Launch of the mobile video game.

Back to Hogwarts

Ensure media coverage of the Magicobus in Paris.

Ephemeral Harry Potter shop

Invite a selection of journalists at the opening, support on-site.

Warner Christmas Showroom

Showcase a selection of licensing products to journalists.

Our results

+ 2000

pieces of coverage (including 42% for the video game and 6% for consumer products)

230

TV and radio pieces of coverage (especially for Back to Hogwarts activations and the ephemeral shop), that is to say 11% of the total

90

pieces of coverage (print and web) for Magicobus and ephemeral shop

+ 50

journalists, bloggers and influencers attended the Christmas Showroom