WIZARDING WORLD LICENSE
Global PR campaign – 2019
Maintain a steady communication
For consumer products, DVD releases, fan activations etc.
Harry Potter Wizards Unite
Launch of the mobile video game.
Back to Hogwarts
Ensure media coverage of the Magicobus in Paris.
Ephemeral Harry Potter shop
Invite a selection of journalists at the opening, support on-site.
Warner Christmas Showroom
Showcase a selection of licensing products to journalists.
+ 2000
pieces of coverage (including 42% for the video game and 6% for consumer products)
230
TV and radio pieces of coverage (especially for Back to Hogwarts activations and the ephemeral shop), that is to say 11% of the total
90
pieces of coverage (print and web) for Magicobus and ephemeral shop
+ 50
journalists, bloggers and influencers attended the Christmas Showroom
BFM TV Paris
BFM TV
BFM Paris : Journal du Matin
C8 : William à Midi
LCI : L’instant Culture
M6 – calendrier de l’avent Lego Harry Potter
CNEWS : La Matinale
TF1 – JT de 20h
Avantages
Lebonbon.fr
M6
Purebreak
Récré Mag
Elle.fr
Konbini
Closer
Elle.fr
Europe1.fr
Télé Loisirs
La Depeche.fr
Le Parisien.fr
Midi Libre
Sortir à Paris
Showroom de Noël Warner
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340
610
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Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
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479
820
Morgane Falaize
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Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
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2560
1780
Morgane Falaize
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Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
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286
427
Morgane Falaize
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Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
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229
244
Morgane Falaize
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Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
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135
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Morgane Falaize
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Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
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300
600
Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
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4800
8534
Morgane Falaize
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Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
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210
400
Morgane Falaize
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Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
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400
400
Morgane Falaize
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Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
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564
526
Morgane Falaize
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Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
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1738
1523
Morgane Falaize
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Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
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Morgane Falaize
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Morgane Falaize2018-01-13 14:42:382020-01-23 14:58:48Yo-kai Watch
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849
1506
Morgane Falaize
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Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
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1080
1920
Morgane Falaize
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Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
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308
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
Let’s tweet!
Pour vous aider à passer le temps nous vous avons concocté une playlist sur-mesure avec des morceaux de BO de jeux que nous avons lancés ! 🤘🎮🎧
On veut vous voir vous ambiancer !
👉 http://ow.ly/xCmy50yTlki
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