WIZARDING WORLD LICENSE
Global PR campaign – 2019
For consumer products, DVD releases, fan activations etc.
Launch of the mobile video game.
Ensure media coverage of the Magicobus in Paris.
Invite a selection of journalists at the opening, support on-site.
Showcase a selection of licensing products to journalists.
pieces of coverage (including 42% for the video game and 6% for consumer products)
TV and radio pieces of coverage (especially for Back to Hogwarts activations and the ephemeral shop), that is to say 11% of the total
pieces of coverage (print and web) for Magicobus and ephemeral shop
journalists, bloggers and influencers attended the Christmas Showroom
Minuit Douze is a PR, Influence and Social Media agency dedicated to Entertainment (video games, DVD, licences) and lifestyle (high-tech, tourism).
💙💙 Le 2ème volume de la BO de Detroit Become Human vient de sortir 💙💙
Créée par @oh_bibi, la Pro Evolution Society est un événement gratuit et ouvert dédié au futur du jeu vidéo et de l'industrie.
Au programme cette année : présentation de la @BourseJV, la flexibilité pour les studios, les challenges de la diversité dans le gaming, le métavers..