Yummiland

Strategy and management of the 2024 campaign on social paid media, influencers, and press relations for the brand launch

Yummiland is a new brand of dolls from manufacturer MGA Entertainment launched in 2024. The Yummiland dolls are super cute heroines who must save their edible city. Each one has a lip gloss that activates a different superpower.
The added bonus of these dolls? Each one has its own unique scent, as well as a lip gloss to make.

Our missions

  • Influencer campaign on Instagram, YouTube, and TikTok to support the launch of Yummiland in France in 2024.
  • Attendance at the Journée Presse & Influence Jouets et Jeux 2024 and creation of a dedicated press kit.
  • Management of paid social ads campaigns (Meta, TikTok).
  • Management of the Yummiland France YouTube channel with a dedicated paid social media campaign.