Control is a supernatural action-adventure game developed by Remedy Entertainment and published by 505 Games.
The game was released on August 27, 2019 on PS4, Xbox One and PC.
- Studio tour end of March with European video game medias.
- Preview event in Paris in April with the presence of a developer for game sessions and interviews.
- Pre-E3 in London: invitations of Metacritic media.
- Hands-on sessions in July with a new version of the game to reach specialized media who have not yet got their hands on it.
- Studio tour in Helsinki for European influencers. For France: Benzaïe, Jean-Baptiste Show and Master Snakou.
- Influencers activations earned and paid.
- Sending buzz kits for coverage on social networks.
pieces of coverage
streamed hours including MasterSnakou, Maghla and Skyyart (non paid)
hours watched on Twitch
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.