CARE BEARS
Management of the French Instagram account and Influencers Relations (2018)
Re-activate the French account
Develop it, animate the community
Support the local licensing program
Alla categories included (textile, toys etc.)
Boost the demand
About the brand to kidults, mums and fans
Rely on the values
Of the brand and optimize its potential
- Development of a consistent editorial line: one color / one Care Bear per month
- Give a “local” color to the account, to give it a legitimacy with content specific to France
- Watch keywords and # for content curation and interact with the community
- Development of relationships with Instagram content creators fans of the brand, in particular micro influencers
- Influence campaign to support the Bandai x Florajet partnership for Valentine’s Day: no paid content, only earned.
- Growth of account audience organically (no ads budget): competition
+2000
organic followers in 4 months
+ 100
created contents
17
contests organized
Post pour la finale de la Coupe du Monde de Football 2018
Pimpandpommesismagic
Collaboration Bisounours x Undiz
Toujours plus de mentions
Capture d’écran 2019-12-10 à 16.47.14
Parce qu’il n’y a pas que les peluches dans la vie
Screenshot_20190217_020334_com.instagram.android
Carole Quintaine
Concours avec des micro influenceurs fans, ici Prototype Inachevée
Capture d’écran 2019-12-10 à 16.48.06
Contenus Lifestyle
Contenus thématiques = 1 mois 1 couleur
Curation de contenus réutilisés (miss cacahuète)
Capture d’écran 2019-12-10 à 16.48.23
Influenceuse Lifestyle
Mix de visuels vintage et modernes de la marque
Capture d’écran 2019-12-10 à 16.46.18
Poulette Magique
Rachel Trapani
Capture d’écran 2019-12-10 à 16.47.02
Capture d’écran 2019-12-10 à 16.47.50
Produits Undiz
https://www.minuitdouze.com/wp-content/uploads/Tweens-S5.jpg
183
350
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2024-02-21 11:21:042024-04-02 15:18:50LOL Surprise 2023
https://www.minuitdouze.com/wp-content/uploads/1703320516_youloveit_com_rainbow_high_slime_kit_and_pet_dolls.jpg
1066
1500
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2024-02-21 10:49:252024-03-26 17:53:31Rainbow High 2023
https://www.minuitdouze.com/wp-content/uploads/starfield.webp
677
1200
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2024-01-12 17:58:502024-01-31 14:43:38Starfield
https://www.minuitdouze.com/wp-content/uploads/peluches-squishmallows-1.jpg
806
1200
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2024-01-02 17:54:352024-01-31 14:42:33Squishmallows
https://www.minuitdouze.com/wp-content/uploads/Miniverse.jpg
343
343
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2023-12-31 17:50:592024-01-31 14:41:38Miniverse
https://www.minuitdouze.com/wp-content/uploads/b04d505aac1281962c59f2aeaa37eb22aa80d59daceeb0e34ee39cd87c2e015d.jpg
740
1600
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2023-12-12 17:46:562024-03-28 11:17:32Ghostrunner 2
https://www.minuitdouze.com/wp-content/uploads/UTW_1920x1080-717c26cae357709d6476.jpg
1080
1920
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2023-11-26 17:38:452024-01-31 14:38:09Under The Waves
https://www.minuitdouze.com/wp-content/uploads/unnamed.png
288
512
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2023-08-07 10:12:232024-01-31 14:38:52Ragnarock
https://www.minuitdouze.com/wp-content/uploads/Pegases.jpg
537
1075
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2023-04-30 17:33:302024-01-31 14:36:334th Cérémonie des Pégases – 2023
https://www.minuitdouze.com/wp-content/uploads/SEASON-A-letter-to-the-Future.jpeg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2023-03-01 13:22:002024-01-31 14:47:03Season: A Letter to the Future
https://www.minuitdouze.com/wp-content/uploads/Lunii-Mars22-1171-scaled-1.jpeg
1707
2560
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2023-01-21 10:49:372024-03-26 17:51:14Lunii
https://www.minuitdouze.com/wp-content/uploads/Karma-Logo-3.png
1257
1920
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2023-01-21 10:11:552024-03-21 10:28:59Karma’s World
https://www.minuitdouze.com/wp-content/uploads/Preshows-Journee-Presse-Influence-2022.png
242
681
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-12-28 18:04:392024-01-31 14:29:39Toys and Games Press & Influence Day
https://www.minuitdouze.com/wp-content/uploads/19177.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-09-28 12:09:112024-01-31 14:28:51New World
https://www.minuitdouze.com/wp-content/uploads/LOL-Surprise-Dance-OMG-Fashion-Dolls-featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-08-22 11:31:082023-01-16 23:08:07LOL Surprise
https://www.minuitdouze.com/wp-content/uploads/humankind-main-logo.png
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind
https://www.minuitdouze.com/wp-content/uploads/capsule_616x353.jpg
353
616
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-11 16:05:302022-07-25 18:10:59Ghostrunner
https://www.minuitdouze.com/wp-content/uploads/rxwue7h3qpaymbx3cczd_350x200_1x-0-2.jpg
281
349
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-04 12:39:182022-07-04 12:39:47Terraria x Discord
https://www.minuitdouze.com/wp-content/uploads/AAAABTNSlrB-g4GRzf502Tk2FdSTX6zzj127nN8Rl28Jbp9piQg5OqdPTWrYwDZy1F868knFzVWYkbWGv9a1NrKScxRxs5E.jpg
192
341
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 16:02:142022-09-02 18:48:50Rainbow High
https://www.minuitdouze.com/wp-content/uploads/mermaze-promo.jpeg
1689
2000
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
https://www.minuitdouze.com/wp-content/uploads/lost-ark-2021-4k_1628453678-2048x1300.jpg.webp
380
599
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
https://www.minuitdouze.com/wp-content/uploads/DS.png
2064
1460
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
https://www.minuitdouze.com/wp-content/uploads/Logo-pinned.jpeg
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
https://www.minuitdouze.com/wp-content/uploads/ltvgCLzKCxNztM21sqLdE9i5.jpg
380
507
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP
https://www.minuitdouze.com/wp-content/uploads/subnautica_below_zero.jpeg
250
350
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero
https://www.minuitdouze.com/wp-content/uploads/image1.jpg
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria
https://www.minuitdouze.com/wp-content/uploads/proxy-image-scaled.jpeg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope
https://www.minuitdouze.com/wp-content/uploads/H2x1_NSwitch_StreetPowerFootball.jpg
1000
2000
Charlotte
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Charlotte2020-10-11 12:06:482024-03-11 12:11:50Street Power Football
https://www.minuitdouze.com/wp-content/uploads/doom-eternal.jpeg
556
390
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal
https://www.minuitdouze.com/wp-content/uploads/20190415_201319.jpg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
https://www.minuitdouze.com/wp-content/uploads/Harry-Potter-and-Voldemort.webp
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
https://www.minuitdouze.com/wp-content/uploads/Key-ART-Réseaux-sociaux-Français.jpg
2560
1780
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
https://www.minuitdouze.com/wp-content/uploads/control-date-de-sortie.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-11-17 15:03:222022-08-26 15:45:04Control
https://www.minuitdouze.com/wp-content/uploads/Adversaries-Key-Art.webp
380
608
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
https://www.minuitdouze.com/wp-content/uploads/pjmask.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
https://www.minuitdouze.com/wp-content/uploads/Cities-Skylines-Thumbnail.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
https://www.minuitdouze.com/wp-content/uploads/pegase.jpg
786
1200
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
https://www.minuitdouze.com/wp-content/uploads/mortal-kombat-11-4k-poster_a2hubWWUmZqaraWkpJRnZWltrWdlaW0.webp
380
380
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
https://www.minuitdouze.com/wp-content/uploads/Magic-bandeau.png
210
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
https://www.minuitdouze.com/wp-content/uploads/OwbuNmyD_400x400.jpg
400
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
https://www.minuitdouze.com/wp-content/uploads/LEGODCSuperVillains_KeyArt_Vertical_1527319177.png
564
526
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
https://www.minuitdouze.com/wp-content/uploads/hitman2_featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
https://www.minuitdouze.com/wp-content/uploads/SmartHalo-velo-intelligent.jpg
768
1024
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
https://www.minuitdouze.com/wp-content/uploads/hero.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-01-13 14:42:382023-10-09 17:52:28Yo-kai Watch
https://www.minuitdouze.com/wp-content/uploads/Header_NACON-e1463735128154.png
849
1506
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
https://www.minuitdouze.com/wp-content/uploads/Endless_Space_2_Logo_Art.jpg
1080
1920
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
https://www.minuitdouze.com/wp-content/uploads/ABZU-800x450.jpg
450
800
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-05-28 16:08:072022-12-28 18:36:50Abzû
https://www.minuitdouze.com/wp-content/uploads/FaYwXavWAAAgcVO-scaled.jpg
1920
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachCase studies
LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58
Squishmallows2 January 2024 - 17:54
