CARE BEARS

Management of the French Instagram account and Influencers Relations (2018)

Objectives

Re-activate the French account

Develop it, animate the community

Support the local licensing program

Alla categories included (textile, toys etc.)

Boost the demand

About the brand to kidults, mums and fans

Rely on the values

Of the brand and optimize its potential

Our plan

  • Development of a consistent editorial line: one color / one Care Bear per month
  • Give a “local” color to the account, to give it a legitimacy with content specific to France
  • Watch keywords and # for content curation and interact with the community
  • Development of relationships with Instagram content creators fans of the brand, in particular micro influencers
  • Influence campaign to support the Bandai x Florajet partnership for Valentine’s Day: no paid content, only earned.
  • Growth of account audience organically (no ads budget): competition

Our results

+2000

organic followers in 4 months

+ 100

created contents

17

contests organized