Mermaze

Launch event @Aquarium de Paris
11 May 2022

Mermaze is a brand of mermaid dolls created by the toy manufacturer MGA Entertainment. They change color when dipped in water!

Our plan

  • Event for press and influencers: 120 people attended!
  • Children were welcome!
  • Presence of influencers from all over Europe
  • Presentation of the 5 dolls of the range: children could manipulate them as they pleased
  • 2 shows of Claire the Mermaid in the big basin of the Aquarium of Paris
  • Signing session of Claire la Sirène, meeting with the public
  • Broadcasting of the official music of the brand (associated with the YouTube series)
  • Make-up stand
  • Thematic photo booth

Our other case studies

Image de la jaquette du jeu NBA 2K25