HITMAN 2
PR and Influence campaign
Reach mainstream media
By using elements of the game combined with broader themes (spy games, games psychology…)
Gather fans and newcomers
around this new Hitman experience: raise awareness and generate great enthusiasm.
Focus on YouTube and Twitch
Deploy the campaign on these platforms (sponsored or organic contents).
- Organization of a preview event with hands-on one month before the release.
- Interviews: studio tour in Copenhagen, presence of developers on Paris, presse junket with actor Sean Bean.
- Press kit and buzz kit.
- Identification of content creators who are fans of the license or likely to appreciate it (to generate organic contents).
- Sponsored videos on YouTube around the launch.
800
press coverage
(print, online, radio, TV)
+ 200
content creators involved on YouTube and Twitch
5 000 000
cumulated views
800
hours streamed on Twitch
123686
hours watched on Twitch
Jean-Baptiste Show
Jeuxvideo.com
Interview de Sean Bean sur Cnews TV
20 Minutes.fr
Konbini
Stream de Domingo
01 Net Magazine
Canard PC
CNews Matin
Interview de Sean Bean sur Allociné
Vidéo sponsorisée sur le Bazar du Grenier
Interview de Sean Bean sur LCI.fr
Libération
Stream de Aiekillu
Stream et VOD de Prince
Télé Star
Télérama.fr
Vidéo sponsorisée de Wankil Studio
Evénement preview dans un barber shop parisien
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