HARRY POTTER WIZARDS UNITE
PR and Influencers Campaign
Trigger feature articles through interviews, augmented reality topics, Niantic technology…
Thanks to the existing ‘Harry Potter’ universe to reach an audience familiar with the saga and fans of mobile games.
After the release by relying on community events and the game’s success.
(print, online, radio, TV)
contents by influencers
(YouTube, Twitch, Instagram)
engagements (likes, comments)