HARRY POTTER WIZARDS UNITE
PR and Influencers Campaign
Beyond simple news
Trigger feature articles through interviews, augmented reality topics, Niantic technology…
Ramp up
Thanks to the existing ‘Harry Potter’ universe to reach an audience familiar with the saga and fans of mobile games.
Keep the interest
After the release by relying on community events and the game’s success.
- A reveal event in the Harry Potter studios in London.
- Realization of a press kit / buzz kit using Augmented Reality technology.
- Presence of core journalists and influencers at international events: launch in Los Angeles, first Community Day, Indianapolis community event…
- Support the highlights through contests via influencers fans of the Harry Potter saga.
- Involvement of fans communities (fansites, Twitter accounts etc.) in the campaign for press interviews, contests…
- No sponsored influencers operation, only organic or experience.
850
press coverage
(print, online, radio, TV)
250
contents by influencers
743000
cumulated views
(YouTube, Twitch, Instagram)
155000
engagements (likes, comments)
Le 19-45 de M6
BFM Business
Dooms à l’événement communautaire d’Indianapolis
20 Minutes
Le Figaro Economie
Concours organisé par Morrighan à l’occasion du premier Community Day
Le Huffpost
France Inter
Jeuxvideo.com
La Crème du Gaming
Adrigeek et Frozencrystal à l’événement de lancement à Los Angeles
Ptikouik à l’événement communautaire d’Indianapolis
Sora à l’événement commununautaire d’Indianapolis
Femme Actuelle
Frozencrystal à l’événement de lancement à Los Angeles
Glamour
L’Internaute
La Gazette des Sorciers
Le Monde des Ados
Melty
Ouest France
Concours organisé par Tiboudouboudou
https://www.minuitdouze.com/wp-content/uploads/49-490475_wizarding-world-logo-wizarding-world-logo-png.jpg
479
820
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-13 16:57:412020-01-23 15:40:41Wizarding World License
https://www.minuitdouze.com/wp-content/uploads/Key-ART-Réseaux-sociaux-Français.jpg
2560
1780
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-11 13:03:022020-01-23 15:38:25Batman 80th anniversary
https://www.minuitdouze.com/wp-content/uploads/HPWULogo.png
286
427
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
https://www.minuitdouze.com/wp-content/uploads/PJ-SHD-logo.png
229
244
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
https://www.minuitdouze.com/wp-content/uploads/ParadoxInteractiveLogo-1.jpg
135
243
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
https://www.minuitdouze.com/wp-content/uploads/Académie-des-Arts-et-Techniques-du-Jeu-Vidéo-Academie-JV-SNJV.jpg
300
600
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
https://www.minuitdouze.com/wp-content/uploads/MortalKombat11_brandmark_yellow_1544146040.jpg
4800
8534
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
https://www.minuitdouze.com/wp-content/uploads/Magic-bandeau.png
210
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
https://www.minuitdouze.com/wp-content/uploads/OwbuNmyD_400x400.jpg
400
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
https://www.minuitdouze.com/wp-content/uploads/LEGODCSuperVillains_KeyArt_Vertical_1527319177.png
564
526
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
https://www.minuitdouze.com/wp-content/uploads/Diesel_Standard_Keyart.png
1738
1523
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
https://www.minuitdouze.com/wp-content/uploads/logo_Yo-kai_watch.jpg
960
960
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-01-13 14:42:382020-01-23 14:58:48Yo-kai Watch
https://www.minuitdouze.com/wp-content/uploads/Header_NACON-e1463735128154.png
849
1506
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
https://www.minuitdouze.com/wp-content/uploads/Endless_Space_2_Logo_Art.jpg
1080
1920
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
https://www.minuitdouze.com/wp-content/uploads/TurtleBeachLogo1.jpg
308
600
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
Let’s tweet!
Journey to the Savage Planet sort aujourd'hui ! 🚀 🌎
Prêts à plonger dans ce jeu d'action et d'exploration ambiance SF ?
@Nba_nat_france @Minuit_Douze Le @latimes a justement choisi cette photo pour sa une du jour.
