DOOM Eternal

Press and Influencers Relations
March 2020

DOOM Eternal is a first person shooter in a sci-fi and horror universe, released on March 2020. The game is developed by id Software and published by Bethesda Softworks.

It’s available on PS4, Xbox One and PC.

Our plan

  • Previews for journalists and influencers at Gamescom and Paris Games Week 2019
  • Hands-on press and influencers in Paris with interviews of Marty Stratton, Executive Producer for the game
  • DOOM 25th anniversary dedicated video
  • Content about the backstage of the soundtrack
  • Physical and digital press kit, collector editions
  • Release of the game when lock down started in France :D

Our results

2291

pieces of press coverage including 31% in mainstream media

4 369 163 143

cumulated audience (monthly unique visitors)

163

Twitch channels streamed the game (with more than 30 av. viewers)

426163

hours streamed including Squeezie, MisterMv, Zerator, Benzaïe, Aiekillu…