Miniverse

Influence campaign
2023

Miniverse is a brand of miniature toys created by MGA Entertainment.
It allows you to make your own miniature versions of everyday items (food, drink, flowers, etc.).

Our plan

  • An initial awareness campaign launched a week before the products are available in shops.
  • Then 3 more massive “drive to stores” campaigns for the rest of the year (mix of paid & organic)
  • Activation of powerful and varied influencer profiles on Tiktok: food, unboxing, kidults / lifestyle, humour, ASMR, kawaii, DIY, etc.
  • Development of original concepts to highlight product functionalities (engagement and transformation)
  • Support at the Toys and Games Press & Influence Day
  • Influencer content boost campaigns on Tiktok