Miniverse

Influence campaign
2023

Miniverse is a brand of miniature toys created by MGA Entertainment.
It allows you to make your own miniature versions of everyday items (food, drink, flowers, etc.).

Our plan

An initial awareness campaign launched a week before the products are available in shops.
Then 3 more massive “drive to stores” campaigns for the rest of the year (mix of paid & organic)
Activation of powerful and varied influencer profiles on Tiktok: food, unboxing, kidults / lifestyle, humour, ASMR, kawaii, DIY, etc.
Development of original concepts to highlight product functionalities (engagement and transformation)
Support at the Toys and Games Press & Influence Day
Influencer content boost campaigns on Tiktok

Best-of coverage

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Rainbow High 2023

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Starfield

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Squishmallows

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Miniverse

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Ghostrunner 2

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Under The Waves

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Ragnarock

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4th Cérémonie des Pégases – 2023

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Season: A Letter to the Future

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Lunii

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Karma’s World

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Toys and Games Press & Influence Day

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New World

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LOL Surprise

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Humankind

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Ghostrunner

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Terraria x Discord

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Rainbow High

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Mermaze

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Lost Ark

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DEATH STRANDING on PC

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Solasta : Crown of the Magister

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DEATHLOOP

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Summoners War: Lost Centuria

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The Dark Pictures: Little Hope

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Street Power Football

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DOOM Eternal

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Warner Home Entertainment

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Wizarding World License

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Batman 80th anniversary

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Control

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Harry Potter Wizards Unite

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PJMasks

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Paradox Interactive

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SNJV

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Mortal Kombat 11

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Magic: the Gathering

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Care Bears

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LEGO DC Super Vilains

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Case studies

LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58
Squishmallows2 January 2024 - 17:54

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