Syndicat National du Jeu Vidéo (national video game union)

PR campaign for the announcement of the Académie des Arts et Techniques du Jeu Vidéo (June 2019)

Our plan

  • Organization of a press conference on June 5, 2019: economics press, mainstream, specialized in video games, trade, observers …
  • Launch of the Academy’s official Twitter account a few days before the announcement, following, production of text and video content.
  • Livetweet of the conference, answer questions, share the most relevant tweets …
  • Exclusive content of the conference granted to France Inter and LeMonde.fr.
  • Organization of interviews to explain the system and its challenges.

Our results

147

pieces of coverage including 41 print and 19 TVs and radios

+549

followers on the conference’s day
(no Ads campaign)

1380685

reach on Twitter on the conference’s day

217

mentions by 151 users, 6,9% rate of answer