DEATHLOOP

PR and Influence
September 2021

DEATHLOOP is a next-gen FPS from Arkane Lyon, the acclaimed studio behind Dishonored, and published by Bethesda Softworks. The game is available on PC and PlayStation 5.

Campaign highlights

  • Game announced at E3 2019
  • Several State of Play by Sony to show the game as much as possible
  • A long campaign: June 2020 to September 2021, including 2 postponements
  • Hands-off sessions with presentation by Arkane Lyon and studio interviews, in February and May 2021
  • Previews in August 2021
  • Remote press conference before the release with a 5th State of Play
  • Game shown at Games Made in France in 2020 and 2021 (with the presence of developers)
  • Participatory streams with community managers from Bethesda France
  • Campaign of sponsored streams and a background video with the Youtube channel Jean-Baptiste Show
  • Organic influencers: focus on those equipped with PS5

Our results

1477

since the announcement in June 2019, including 6 TV, 5 radios and 64 print

3402676219

cumulated audience (unique visitors per month)

426936

hours watched on Twitch (FR) for 1030 hours streamed, with 437 average viewers

1905036

views on YouTube for 27 vidéos, including Sheshounet, Jean-Baptiste Show, Alphacast, MisterMV, Kotei and Kameto…