DEATHLOOP is a next-gen FPS from Arkane Lyon, the acclaimed studio behind Dishonored, and published by Bethesda Softworks. The game is available on PC and PlayStation 5.
- Game announced at E3 2019
- Several State of Play by Sony to show the game as much as possible
- A long campaign: June 2020 to September 2021, including 2 postponements
- Hands-off sessions with presentation by Arkane Lyon and studio interviews, in February and May 2021
- Previews in August 2021
- Remote press conference before the release with a 5th State of Play
- Game shown at Games Made in France in 2020 and 2021 (with the presence of developers)
- Participatory streams with community managers from Bethesda France
- Campaign of sponsored streams and a background video with the Youtube channel Jean-Baptiste Show
- Organic influencers: focus on those equipped with PS5
since the announcement in June 2019, including 6 TV, 5 radios and 64 print
cumulated audience (unique visitors per month)
hours watched on Twitch (FR) for 1030 hours streamed, with 437 average viewers
views on YouTube for 27 vidéos, including Sheshounet, Jean-Baptiste Show, Alphacast, MisterMV, Kotei and Kameto…
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, DVD, toys, pop culture licences) and lifestyle / high-tech.