Decathlon – Badminton Time – Global Influence Campaign Paid & Organic
October 2024 – January 2025
Badminton Time is the first VR game published by Decathlon. It has also been released on Nintendo Switch. It’s a badminton simulation game where you can customize your avatar, try out different game modes (realistic, arcade, mini-games) and explore different worlds. Multiplayer is also available.
Our Badminton Time influencer campaign for Decathlon was structured as follows:
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys and pop culture licenses) and high-tech.