New World is a massively multiplayer online role-playing game (MMORPG) developed and published by Amazon Game Studios, released on September 28, 2021 for Microsoft Windows.
What we did
- Previews held in the summer of 2021 during the beta phases
- Reviews at release: New World is the 4th biggest release in history on Steam at release, and the 6th biggest to date
- PR support for each new monthly update, with relay of the dev update video
- Provision of the test server to journalists
- Organization of pre/post launch interviews
- Sending a press kit for the first anniversary of the game
pieces of coverage before the release of version 1.0 (Beta/Open Beta), including 12 previews
cumulated audience before the release of version 1.0
pieces of coverage since the release, including 18 reviews
cumulated audience after the game’s release
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.