BATMAN 80th ANNIVERSARY
Press Relations Campaign (2019)
Important focus
On the campaign highlights (anniversary date, Batman Day, Comic Con…)
Rely on
Retail and marketing activities to generate various pieces of coverage
Highlight all aspects of the franchise
Movies, consumer products, comics, video games…
Contribute to position DC
As the leader of Entertainment franchises
- Develop a qualitative print press kit to be delivered all the year long to targeted journalists
- Detect and create editorial opportunities depending on the journalists interest for the franchise
- Identification of key media to get feature articles at key moments
- Sustain communication throughout the year for a long-term presence in medias
- Differentiate messages depending on targeted medias
675
pieces of coverage
290
pieces of coverage for Batman Month, or 47% of the global
60
pieces of coverage for Batman Day, or 9,7% of the total
48
pieces of coverage for animations at Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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242
681
Morgane Falaize
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Morgane Falaize2022-12-28 18:04:392022-12-28 18:04:39Toys and Games Press & Influence Day
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Morgane Falaize2022-09-28 12:09:112022-12-28 13:12:20New World
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Morgane Falaize2022-08-22 11:31:082023-01-16 23:08:07LOL Surprise
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380
676
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Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind
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Morgane Falaize
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Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
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599
Morgane Falaize
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Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
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2064
1460
Morgane Falaize
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Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
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380
676
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Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
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Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP
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250
350
Morgane Falaize
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Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero
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350
700
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Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria
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1440
2560
Morgane Falaize
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Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope
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556
390
Morgane Falaize
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Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal
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1440
2560
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Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
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Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
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2560
1780
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Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
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676
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Morgane Falaize2019-11-17 15:03:222022-08-26 15:45:04Control
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608
Morgane Falaize
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Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
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675
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Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
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Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
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786
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Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
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Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
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Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
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400
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Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
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526
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Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
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Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
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Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
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Morgane Falaize
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Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
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Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
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Morgane Falaize2017-05-28 16:08:072022-12-28 18:36:50Abzû
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
