BATMAN 80th ANNIVERSARY
Press Relations Campaign (2019)
Important focus
On the campaign highlights (anniversary date, Batman Day, Comic Con…)
Rely on
Retail and marketing activities to generate various pieces of coverage
Highlight all aspects of the franchise
Movies, consumer products, comics, video games…
Contribute to position DC
As the leader of Entertainment franchises
- Develop a qualitative print press kit to be delivered all the year long to targeted journalists
- Detect and create editorial opportunities depending on the journalists interest for the franchise
- Identification of key media to get feature articles at key moments
- Sustain communication throughout the year for a long-term presence in medias
- Differentiate messages depending on targeted medias
675
pieces of coverage
290
pieces of coverage for Batman Month, or 47% of the global
60
pieces of coverage for Batman Day, or 9,7% of the total
48
pieces of coverage for animations at Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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616
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Morgane Falaize2021-01-11 16:05:302021-02-03 10:46:24Ghostrunner
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556
390
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340
610
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479
820
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1780
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206
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135
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4800
8534
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400
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400
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En mode tireuse d'élite.
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