BATMAN 80th ANNIVERSARY
Press Relations Campaign (2019)
Important focus
On the campaign highlights (anniversary date, Batman Day, Comic Con…)
Rely on
Retail and marketing activities to generate various pieces of coverage
Highlight all aspects of the franchise
Movies, consumer products, comics, video games…
Contribute to position DC
As the leader of Entertainment franchises
- Develop a qualitative print press kit to be delivered all the year long to targeted journalists
- Detect and create editorial opportunities depending on the journalists interest for the franchise
- Identification of key media to get feature articles at key moments
- Sustain communication throughout the year for a long-term presence in medias
- Differentiate messages depending on targeted medias
675
pieces of coverage
290
pieces of coverage for Batman Month, or 47% of the global
60
pieces of coverage for Batman Day, or 9,7% of the total
48
pieces of coverage for animations at Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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353
616
Morgane Falaize
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Morgane Falaize2021-01-11 16:05:302021-01-11 16:05:30Ghostrunner
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2064
1460
Morgane Falaize
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Morgane Falaize2020-11-17 14:49:332020-11-17 14:49:45DEATH STRANDING on PC
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556
390
Morgane Falaize
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Morgane Falaize2020-08-12 12:08:082020-08-12 12:23:25DOOM Eternal
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340
610
Morgane Falaize
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Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
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479
820
Morgane Falaize
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Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
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2560
1780
Morgane Falaize
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Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
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266
206
Morgane Falaize
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Morgane Falaize2019-11-17 15:03:222020-11-17 15:05:04Control
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286
427
Morgane Falaize
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Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
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229
244
Morgane Falaize
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Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
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135
243
Morgane Falaize
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Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
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300
600
Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
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4800
8534
Morgane Falaize
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Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
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210
400
Morgane Falaize
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Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
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400
400
Morgane Falaize
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Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
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564
526
Morgane Falaize
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Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
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1738
1523
Morgane Falaize
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Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
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768
1024
Morgane Falaize
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Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
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960
960
Morgane Falaize
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Morgane Falaize2018-01-13 14:42:382020-06-24 18:26:43Yo-kai Watch
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849
1506
Morgane Falaize
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Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
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1080
1920
Morgane Falaize
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Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
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308
600
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
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