BATMAN 80th ANNIVERSARY
Press Relations Campaign (2019)
Important focus
On the campaign highlights (anniversary date, Batman Day, Comic Con…)
Rely on
Retail and marketing activities to generate various pieces of coverage
Highlight all aspects of the franchise
Movies, consumer products, comics, video games…
Contribute to position DC
As the leader of Entertainment franchises
- Develop a qualitative print press kit to be delivered all the year long to targeted journalists
- Detect and create editorial opportunities depending on the journalists interest for the franchise
- Identification of key media to get feature articles at key moments
- Sustain communication throughout the year for a long-term presence in medias
- Differentiate messages depending on targeted medias
675
pieces of coverage
290
pieces of coverage for Batman Month, or 47% of the global
60
pieces of coverage for Batman Day, or 9,7% of the total
48
pieces of coverage for animations at Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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2000
Galadrielle
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Galadrielle2025-04-14 09:31:042025-05-26 19:46:55Decathlon – Badminton Time
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Morgane Falaize2025-02-17 12:15:322025-03-17 12:15:52The First Descendant
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Morgane Falaize2025-02-17 12:00:252025-03-17 12:13:54Throne and Liberty
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Morgane Falaize
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Morgane Falaize2025-02-07 15:20:012025-03-17 11:27:30GrossMos
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Galadrielle
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Galadrielle2025-01-13 17:50:592025-03-17 11:52:11Journée Presse & Influence Jouets et Jeux – 2024
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Galadrielle
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Galadrielle2024-03-27 10:14:002024-08-07 10:14:30ARTE – 10 years in video game
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183
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677
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Mathilde2024-01-12 17:58:502024-01-31 14:43:38Starfield
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Mathilde2024-01-02 17:54:352024-01-31 14:42:33Squishmallows
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343
343
Mathilde
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Mathilde2023-12-31 17:50:592024-01-31 14:41:38Miniverse
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1600
Mathilde
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Mathilde2023-12-12 17:46:562024-03-28 11:17:32Ghostrunner 2
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242
681
Mathilde
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Mathilde2023-12-07 10:07:492024-08-07 10:12:56Toys & Games Press and Influence Day
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Mathilde2023-11-26 17:38:452024-01-31 14:38:09Under The Waves
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288
512
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Mathilde2023-08-07 10:12:232024-01-31 14:38:52Ragnarock
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537
1075
Mathilde
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Mathilde2023-04-30 17:33:302024-01-31 14:36:334th Cérémonie des Pégases – 2023
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Morgane Falaize2023-03-01 13:22:002024-01-31 14:47:03Season: A Letter to the Future
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Mathilde2023-01-21 10:49:372024-03-26 17:51:14Lunii
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Morgane Falaize2023-01-21 10:11:552024-03-21 10:28:59Karma’s World
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Morgane Falaize
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Morgane Falaize2022-12-28 18:04:392024-01-31 14:29:39Toys and Games Press & Influence Day
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Morgane Falaize2022-09-28 12:09:112024-01-31 14:28:51New World
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Morgane Falaize2022-08-22 11:31:082023-01-16 23:08:07LOL Surprise
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380
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Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind
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Morgane Falaize2022-07-11 16:05:302022-07-25 18:10:59Ghostrunner
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Morgane Falaize2022-07-04 12:39:182022-07-04 12:39:47Terraria x Discord
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192
341
Morgane Falaize
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Morgane Falaize2022-05-29 16:02:142022-09-02 18:48:50Rainbow High
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Morgane Falaize
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Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
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Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
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2064
1460
Morgane Falaize
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Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
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Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
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Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP
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250
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Morgane Falaize
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Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero
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Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria
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Morgane Falaize
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Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope
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Mathilde
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Mathilde2020-10-11 12:06:482024-10-19 20:04:19Street Power Football
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556
390
Morgane Falaize
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Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal
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1440
2560
Morgane Falaize
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Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
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Morgane Falaize
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Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
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2560
1780
Morgane Falaize
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Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
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Morgane Falaize
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Morgane Falaize2019-11-17 15:03:222022-08-26 15:45:04Control
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380
608
Morgane Falaize
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Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
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380
675
Morgane Falaize
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Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
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Morgane Falaize
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Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
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786
1200
Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
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Morgane Falaize
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Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
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210
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Morgane Falaize
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Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
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400
400
Morgane Falaize
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Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
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564
526
Morgane Falaize
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Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
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380
676
Morgane Falaize
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Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
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768
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Morgane Falaize
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Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
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Morgane Falaize
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Morgane Falaize2018-01-13 14:42:382023-10-09 17:52:28Yo-kai Watch
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849
1506
Morgane Falaize
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Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
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Morgane Falaize
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Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
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Morgane Falaize
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Morgane Falaize2017-05-28 16:08:072022-12-28 18:36:50Abzû
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Morgane Falaize
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
Case studies
Decathlon – Badminton Time14 April 2025 - 09:31
The First Descendant17 February 2025 - 12:15
Throne and Liberty17 February 2025 - 12:00
GrossMos7 February 2025 - 15:20
