LEGO DC SUPER VILAINS
PR and Influence Campaign
Mainly, especially for publications in Christmas shopping lists.
Identify potential targets to get earned contents beyond the LEGO specialists.
Based on the very graphic identity of the game.
(print, online, radio, TV)
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.