LEGO DC SUPER VILAINS
PR and Influence Campaign
Target mainstream media
Mainly, especially for publications in Christmas shopping lists.
Collaborate with influencers
Identify potential targets to get earned contents beyond the LEGO specialists.
Develop the visibility on social media
Based on the very graphic identity of the game.
- 2 youtubers sent to Los Angeles to test the game 1 month before its release and visit the Warner Bros movie studios and DC offices.
- Creation of a digital press kit.
- Themed presentation event for mainstream media 1 week before the game’s release: 45 journalists attended with their children including le Parisien Magazine, France Dimanche, Ubergizmo, Madame Figaro, Numerikids.com…
- Distribution of buzz kits to target influencers to obtain publications on social networks.
- No paid influencers content.
260
press coverage
(print, online, radio, TV)
59
videos
1400000
cumulated views
(YouTube, Twitch)
87
hours streamed
786
watched hours
3 vlogs et 1 vidéo preview de BillSilverlight suite à sa visite à Los Angeles
Evénément presse
Jeuxvideo Magazine Junior
La Provence
Le Journal des Enfants
Le Progrès
Les Echos Weekend
Press kit digital envoyé à la presse
Public
Ubergizmo
Unboxing et série de vidéos de STIM
Unboxing et test vidéo de Guillaume & Kim
Vidéo Youtube par Ayoub
Vlog et vidéo test de Naito75 suite à son voyage à Los Angeles
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250
350
Morgane Falaize
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Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero
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353
616
Morgane Falaize
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Morgane Falaize2021-01-11 16:05:302021-02-03 10:46:24Ghostrunner
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2064
1460
Morgane Falaize
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Morgane Falaize2020-11-17 14:49:332020-11-17 14:49:45DEATH STRANDING on PC
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556
390
Morgane Falaize
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Morgane Falaize2020-08-12 12:08:082020-08-12 12:23:25DOOM Eternal
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340
610
Morgane Falaize
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Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
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479
820
Morgane Falaize
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Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
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2560
1780
Morgane Falaize
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Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
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266
206
Morgane Falaize
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Morgane Falaize2019-11-17 15:03:222020-11-17 15:05:04Control
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286
427
Morgane Falaize
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Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
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229
244
Morgane Falaize
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Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
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135
243
Morgane Falaize
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Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
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600
Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
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4800
8534
Morgane Falaize
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Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
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210
400
Morgane Falaize
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Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
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400
400
Morgane Falaize
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Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
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564
526
Morgane Falaize
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Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
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1738
1523
Morgane Falaize
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Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
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768
1024
Morgane Falaize
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Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
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Morgane Falaize
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Morgane Falaize2018-01-13 14:42:382020-06-24 18:26:43Yo-kai Watch
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849
1506
Morgane Falaize
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Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
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Morgane Falaize
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Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
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308
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Morgane Falaize
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
Let’s tweet!
Happy release day @tandem_game ! 🥳
Le jeu est disponible sur PC, Switch, PlayStation 4 et Xbox One.
📢 Et pour fêter ça, retrouvez l'équipe de développement ce soir à 20h15 chez @mistermv dans le cadre de @JeuxMadeInFR
➡️ https://twitch.tv/mistermv
🔥 Grosse journée pour #Ragnarock VR qui est disponible dès aujourd'hui sur l'Oculus Quest Store !
🔨 Et parce que l'équipe est au top, le studio annonce également sa mise à jour gratuite Helheim à venir le 28/10
