LEGO DC SUPER VILAINS

PR and Influence Campaign

Mainly, especially for publications in Christmas shopping lists.

Identify potential targets to get earned contents beyond the LEGO specialists.

Based on the very graphic identity of the game.

2 youtubers sent to Los Angeles to test the game 1 month before its release and visit the Warner Bros movie studios and DC offices.
Creation of a digital press kit.
Themed presentation event for mainstream media 1 week before the game’s release: 45 journalists attended with their children including le Parisien Magazine, France Dimanche, Ubergizmo, Madame Figaro, Numerikids.com…
Distribution of buzz kits to target influencers to obtain publications on social networks.
No paid influencers content.