Ragnarock

PR & Influence
2020 – 2023

Ragnarock is a single-player and multiplayer VR rhythm metal game developed and published by WanadevStudio. Released in December 2020, it has been expanded with several DLCs and is available on Oculus, Meta, PSVR and PC.

Our plan

  • Launch campaign in July-August 2021
  • Punctual support for each release of the 4 DLCs with different formats: Hellfest DLC, Nuclear Blast DLC, Gloryhammer DLC, Sabaton DLC
  • Coordination of one PR agency and local influence for English-speaking territories (US, UK)
  • Support for the release of Ragnarock on other platforms: PSVR2, flat version
  • Organic influence campaign
  • Codes distribution

Our results – all countries included

481

pieces of coverage

6 917 609 490

cumulated audience (monthly unique visitors)

333 673

hours watched on Twitch

2 283 101

views on YouTube

175

streams on Twitch and YouTube videos