LOL Surprise

Social Media, Influence and PR
2023

L.O.L. Surprise!, a brand of toy manufacturer MGA Entertainement, offers a range of surprise dolls and balls that are ever more fun and colourful!

Our missions

Launch of French TikTok account and creation of original content
Press and influencer invitation to LOL Day event in Paris on July 7
Influence campaigns on Instagram, Youtube and TikTok to support the launch of 12 new paid and organic ranges
Presence at the Games & Toys Press & Influence Day in September and creation of a dedicated press kit
Launch of the LOL Surprise Instagram filter
Creation of a LOL Sunshine Makeover buzzkit
Management of social paid campaigns

Best-of of our results

Other case studies

LOL Surprise 2023

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Rainbow High 2023

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Starfield

https://www.minuitdouze.com/wp-content/uploads/starfield.webp 677 1200 Charlotte http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Charlotte2024-01-12 17:58:502024-01-31 14:43:38Starfield

Squishmallows

https://www.minuitdouze.com/wp-content/uploads/peluches-squishmallows-1.jpg 806 1200 Charlotte http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Charlotte2024-01-02 17:54:352024-01-31 14:42:33Squishmallows

Miniverse

https://www.minuitdouze.com/wp-content/uploads/Miniverse.jpg 343 343 Charlotte http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Charlotte2023-12-31 17:50:592024-01-31 14:41:38Miniverse

Ghostrunner 2

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Under The Waves

https://www.minuitdouze.com/wp-content/uploads/UTW_1920x1080-717c26cae357709d6476.jpg 1080 1920 Charlotte http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Charlotte2023-11-26 17:38:452024-01-31 14:38:09Under The Waves

Ragnarock

https://www.minuitdouze.com/wp-content/uploads/unnamed.png 288 512 Charlotte http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Charlotte2023-08-07 10:12:232024-01-31 14:38:52Ragnarock

4th Cérémonie des Pégases – 2023

https://www.minuitdouze.com/wp-content/uploads/Pegases.jpg 537 1075 Charlotte http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Charlotte2023-04-30 17:33:302024-01-31 14:36:334th Cérémonie des Pégases – 2023

Season: A Letter to the Future

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Lunii

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Karma’s World

https://www.minuitdouze.com/wp-content/uploads/Karma-Logo-3.png 1257 1920 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2023-01-21 10:11:552024-03-21 10:28:59Karma’s World

Toys and Games Press & Influence Day

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New World

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LOL Surprise

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Humankind

https://www.minuitdouze.com/wp-content/uploads/humankind-main-logo.png 380 676 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind

Ghostrunner

https://www.minuitdouze.com/wp-content/uploads/capsule_616x353.jpg 353 616 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-07-11 16:05:302022-07-25 18:10:59Ghostrunner

Terraria x Discord

https://www.minuitdouze.com/wp-content/uploads/rxwue7h3qpaymbx3cczd_350x200_1x-0-2.jpg 281 349 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-07-04 12:39:182022-07-04 12:39:47Terraria x Discord

Rainbow High

https://www.minuitdouze.com/wp-content/uploads/AAAABTNSlrB-g4GRzf502Tk2FdSTX6zzj127nN8Rl28Jbp9piQg5OqdPTWrYwDZy1F868knFzVWYkbWGv9a1NrKScxRxs5E.jpg 192 341 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-05-29 16:02:142022-09-02 18:48:50Rainbow High

Mermaze

https://www.minuitdouze.com/wp-content/uploads/mermaze-promo.jpeg 1689 2000 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze

Lost Ark

https://www.minuitdouze.com/wp-content/uploads/lost-ark-2021-4k_1628453678-2048x1300.jpg.webp 380 599 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark

DEATH STRANDING on PC

https://www.minuitdouze.com/wp-content/uploads/DS.png 2064 1460 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC

Solasta : Crown of the Magister

https://www.minuitdouze.com/wp-content/uploads/Logo-pinned.jpeg 380 676 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister

DEATHLOOP

https://www.minuitdouze.com/wp-content/uploads/ltvgCLzKCxNztM21sqLdE9i5.jpg 380 507 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP

Subnautica: Below Zero

https://www.minuitdouze.com/wp-content/uploads/subnautica_below_zero.jpeg 250 350 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero

Summoners War: Lost Centuria

https://www.minuitdouze.com/wp-content/uploads/image1.jpg 350 700 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria

The Dark Pictures: Little Hope

https://www.minuitdouze.com/wp-content/uploads/proxy-image-scaled.jpeg 1440 2560 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope

Street Power Football

https://www.minuitdouze.com/wp-content/uploads/H2x1_NSwitch_StreetPowerFootball.jpg 1000 2000 Charlotte http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Charlotte2020-10-11 12:06:482024-03-11 12:11:50Street Power Football

DOOM Eternal

https://www.minuitdouze.com/wp-content/uploads/doom-eternal.jpeg 556 390 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal

Warner Home Entertainment

https://www.minuitdouze.com/wp-content/uploads/20190415_201319.jpg 1440 2560 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment

Wizarding World License

https://www.minuitdouze.com/wp-content/uploads/Harry-Potter-and-Voldemort.webp 350 700 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License

Batman 80th anniversary

https://www.minuitdouze.com/wp-content/uploads/Key-ART-Réseaux-sociaux-Français.jpg 2560 1780 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary

Control

https://www.minuitdouze.com/wp-content/uploads/control-date-de-sortie.webp 380 676 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-11-17 15:03:222022-08-26 15:45:04Control

Harry Potter Wizards Unite

https://www.minuitdouze.com/wp-content/uploads/Adversaries-Key-Art.webp 380 608 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite

PJMasks

https://www.minuitdouze.com/wp-content/uploads/pjmask.webp 380 675 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks

Paradox Interactive

https://www.minuitdouze.com/wp-content/uploads/Cities-Skylines-Thumbnail.webp 380 676 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive

SNJV

https://www.minuitdouze.com/wp-content/uploads/pegase.jpg 786 1200 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV

Mortal Kombat 11

https://www.minuitdouze.com/wp-content/uploads/mortal-kombat-11-4k-poster_a2hubWWUmZqaraWkpJRnZWltrWdlaW0.webp 380 380 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11

Magic: the Gathering

https://www.minuitdouze.com/wp-content/uploads/Magic-bandeau.png 210 400 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering

Care Bears

https://www.minuitdouze.com/wp-content/uploads/OwbuNmyD_400x400.jpg 400 400 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears

LEGO DC Super Vilains

https://www.minuitdouze.com/wp-content/uploads/LEGODCSuperVillains_KeyArt_Vertical_1527319177.png 564 526 Morgane Falaize http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains

About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Case studies

LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58
Squishmallows2 January 2024 - 17:54

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LOL Surprise

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Best-of of our results

CorduleFamily

FamilleVentorre

Fleurensucre

JadeJolieMams

KiaraParisFamily

Learogel

Lepetitmarius

MademoiselleSVIP

Mamactive

Mamansoccupedetout

Marineboudou

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Parents.fr

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