LOL Surprise

SOCIAL MEDIA

• Launch of LOL Surprise French Instagram and TikTok accounts, creation of original local content, community management
• Biggest LOL Surprise fan contest: engagement campaign with four mini marketing games
• Advent calendars, TikTok challenges
• Launch of the LOL Surprise Instagram filter
• Management of social ad campaigns (Meta, TikTok, YouTube) to support key events

INFLUENCE

• Influencer campaigns on Instagram, YouTube, and TikTok to support the launch of new ranges throughout the year
• Creation of buzz kits for LOL Surprise Sunshine Makeover, Movie Magic, etc.
• Support for the release of a new LOL Surprise Roblox game
• Collaboration with profiles beyond the Family/Toys universe to promote the features of each range

PRESS RELATIONS

• Creation of the end-of-year press kit
• PR support for the main ranges and advent calendars, from September to December

EVENTS

• Organization of an online treasure hunt in collaboration with content creators
• Sending of LOL Surprise-themed cakes for LOL Day
• Attendance at the Journée Presse & Influence Jeux & Jouets since 2022 
• Organization of LOL Day event 2023 for journalists, influencers, and partners: recap video available here