MAGIC: THE GATHERING

2017:

• In the absence of news on video games: efforts concentrated on the most important mainstream media with tailor-made RP content and angles.
• Highlighting Magic artists, the community.
• Use of press kits as an entry point to attract the attention of journalists.
• Development of didactic tools to “play down” the beginnings in Magic.
• Meet the journalists to play with them!
• Each time a new extension is released: we offered  an exclusive card to French media (Cnews, Le Journal du Geek…)

2018:

• 25 years of Magic: substantive topics on the success of the game, a real pop culture phenomenon.
• Beta of the video game: communication developed with the gaming press and mainstream media.
• Invitation of journalists from the local press to cover Magic events (Grand Prix, World Championships).
• Approaching influencers who are fans of the Magic board game to get them into the video game Magic Arena.