MAGIC: THE GATHERING

Press and influencers relations (2017-2018)
Trading card game and video game

All the year long by imaging various PR angles and messages to reach any category of media.

the brand’s image, show that the game is inclusive and gather two generations: a didactic approach.

Get Magic and its digital version Arena talked about: a complementary ecosystem.

2017:

In the absence of news on video games: efforts concentrated on the most important mainstream media with tailor-made RP content and angles.
Highlighting Magic artists, the community.
Use of press kits as an entry point to attract the attention of journalists.
Development of didactic tools to “play down” the beginnings in Magic.
Meet the journalists to play with them!
Each time a new extension is released: we offered an exclusive card to French media (Cnews, Le Journal du Geek…)

2018:

25 years of Magic: substantive topics on the success of the game, a real pop culture phenomenon.
Beta of the video game: communication developed with the gaming press and mainstream media.
Invitation of journalists from the local press to cover Magic events (Grand Prix, World Championships).
Approaching influencers who are fans of the Magic board game to get them into the video game Magic Arena.