MAGIC: THE GATHERING
Press and influencers relations (2017-2018)
Trading card game and video game
All the year long by imaging various PR angles and messages to reach any category of media.
the brand’s image, show that the game is inclusive and gather two generations: a didactic approach.
Get Magic and its digital version Arena talked about: a complementary ecosystem.
pieces of coverage
(print, online, radio, TV)
TVs including Arté and France 3
(columns or dedicated topics)