PJ MASKS
Two Influencers campaigns in 2019
Optimize the coverage by Influencers
Of the different PJ Masks activations: National Superhero Day and Mini Rock en Seine music festival.
Develop affinity of the target
With the brand and its characters
Demonstrate core values
Of the brand to parents: the importance of doing good, adventure, imagination, empowerment, teamwork…
- A fine mapping of Instagram influencers built on their affinity with the brand (or its competitors) and the age of their children
- A mix of paid and earned activations to optimize Social coverage
- Influence campaign on the theme of “heroes at home”
- Provision of a PJ Masks kit for children of influencers
- 3 influencers invited with their families to the Mini Rock en Seine music festival: management of accreditations, transport, accommodation …
- Organization of competitions
20
content creators
47
Instagram contents posted
(posts, stories)
+18000
engagements
(likes, comments)
427000
impressions
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479
820
Morgane Falaize
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Morgane Falaize2019-12-13 16:57:412020-01-23 15:40:41Wizarding World License
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2560
1780
Morgane Falaize
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286
427
Morgane Falaize
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Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
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229
244
Morgane Falaize
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Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
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135
243
Morgane Falaize
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Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
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Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
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4800
8534
Morgane Falaize
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Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
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Morgane Falaize
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Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
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400
400
Morgane Falaize
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Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
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564
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Morgane Falaize
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Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
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1738
1523
Morgane Falaize
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Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
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960
Morgane Falaize
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Morgane Falaize2018-01-13 14:42:382020-01-23 14:58:48Yo-kai Watch
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849
1506
Morgane Falaize
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Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
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Morgane Falaize
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Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
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Morgane Falaize
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
Let’s tweet!
Journey to the Savage Planet sort aujourd'hui ! 🚀 🌎
Prêts à plonger dans ce jeu d'action et d'exploration ambiance SF ?
@Nba_nat_france @Minuit_Douze Le @latimes a justement choisi cette photo pour sa une du jour.
