PJ MASKS

Two Influencers campaigns in 2019

Of the different PJ Masks activations: National Superhero Day and Mini Rock en Seine music festival.

With the brand and its characters

Of the brand to parents: the importance of doing good, adventure, imagination, empowerment, teamwork…

A fine mapping of Instagram influencers built on their affinity with the brand (or its competitors) and the age of their children
A mix of paid and earned activations to optimize Social coverage
Influence campaign on the theme of “heroes at home”
Provision of a PJ Masks kit for children of influencers
3 influencers invited with their families to the Mini Rock en Seine music festival: management of accreditations, transport, accommodation …
Organization of competitions