PJ MASKS
Two Influencers campaigns in 2019
Optimize the coverage by Influencers
Of the different PJ Masks activations: National Superhero Day and Mini Rock en Seine music festival.
Develop affinity of the target
With the brand and its characters
Demonstrate core values
Of the brand to parents: the importance of doing good, adventure, imagination, empowerment, teamwork…
- A fine mapping of Instagram influencers built on their affinity with the brand (or its competitors) and the age of their children
- A mix of paid and earned activations to optimize Social coverage
- Influence campaign on the theme of “heroes at home”
- Provision of a PJ Masks kit for children of influencers
- 3 influencers invited with their families to the Mini Rock en Seine music festival: management of accreditations, transport, accommodation …
- Organization of competitions
20
content creators
47
Instagram contents posted
(posts, stories)
+18000
engagements
(likes, comments)
427000
impressions
https://www.minuitdouze.com/wp-content/uploads/Preshows-Journee-Presse-Influence-2022.png
242
681
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-12-28 18:04:392022-12-28 18:04:39Toys and Games Press & Influence Day
https://www.minuitdouze.com/wp-content/uploads/19177.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-09-28 12:09:112022-12-28 13:12:20New World
https://www.minuitdouze.com/wp-content/uploads/LOL-Surprise-Dance-OMG-Fashion-Dolls-featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-08-22 11:31:082023-01-16 23:08:07LOL Surprise
https://www.minuitdouze.com/wp-content/uploads/humankind-main-logo.png
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind
https://www.minuitdouze.com/wp-content/uploads/capsule_616x353.jpg
353
616
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-11 16:05:302022-07-25 18:10:59Ghostrunner
https://www.minuitdouze.com/wp-content/uploads/rxwue7h3qpaymbx3cczd_350x200_1x-0-2.jpg
281
349
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-04 12:39:182022-07-04 12:39:47Terraria x Discord
https://www.minuitdouze.com/wp-content/uploads/AAAABTNSlrB-g4GRzf502Tk2FdSTX6zzj127nN8Rl28Jbp9piQg5OqdPTWrYwDZy1F868knFzVWYkbWGv9a1NrKScxRxs5E.jpg
192
341
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 16:02:142022-09-02 18:48:50Rainbow High
https://www.minuitdouze.com/wp-content/uploads/mermaze-promo.jpeg
1689
2000
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
https://www.minuitdouze.com/wp-content/uploads/lost-ark-2021-4k_1628453678-2048x1300.jpg.webp
380
599
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
https://www.minuitdouze.com/wp-content/uploads/DS.png
2064
1460
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
https://www.minuitdouze.com/wp-content/uploads/Logo-pinned.jpeg
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
https://www.minuitdouze.com/wp-content/uploads/ltvgCLzKCxNztM21sqLdE9i5.jpg
380
507
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP
https://www.minuitdouze.com/wp-content/uploads/subnautica_below_zero.jpeg
250
350
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero
https://www.minuitdouze.com/wp-content/uploads/image1.jpg
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria
https://www.minuitdouze.com/wp-content/uploads/proxy-image-scaled.jpeg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope
https://www.minuitdouze.com/wp-content/uploads/doom-eternal.jpeg
556
390
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal
https://www.minuitdouze.com/wp-content/uploads/20190415_201319.jpg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
https://www.minuitdouze.com/wp-content/uploads/Harry-Potter-and-Voldemort.webp
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
https://www.minuitdouze.com/wp-content/uploads/Key-ART-Réseaux-sociaux-Français.jpg
2560
1780
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
https://www.minuitdouze.com/wp-content/uploads/control-date-de-sortie.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-11-17 15:03:222022-08-26 15:45:04Control
https://www.minuitdouze.com/wp-content/uploads/Adversaries-Key-Art.webp
380
608
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
https://www.minuitdouze.com/wp-content/uploads/pjmask.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
https://www.minuitdouze.com/wp-content/uploads/Cities-Skylines-Thumbnail.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
https://www.minuitdouze.com/wp-content/uploads/pegase.jpg
786
1200
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
https://www.minuitdouze.com/wp-content/uploads/mortal-kombat-11-4k-poster_a2hubWWUmZqaraWkpJRnZWltrWdlaW0.webp
380
380
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
https://www.minuitdouze.com/wp-content/uploads/Magic-bandeau.png
210
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
https://www.minuitdouze.com/wp-content/uploads/OwbuNmyD_400x400.jpg
400
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
https://www.minuitdouze.com/wp-content/uploads/LEGODCSuperVillains_KeyArt_Vertical_1527319177.png
564
526
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
https://www.minuitdouze.com/wp-content/uploads/hitman2_featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
https://www.minuitdouze.com/wp-content/uploads/SmartHalo-velo-intelligent.jpg
768
1024
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
https://www.minuitdouze.com/wp-content/uploads/hero.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-01-13 14:42:382020-06-24 18:26:43Yo-kai Watch
https://www.minuitdouze.com/wp-content/uploads/Header_NACON-e1463735128154.png
849
1506
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
https://www.minuitdouze.com/wp-content/uploads/Endless_Space_2_Logo_Art.jpg
1080
1920
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
https://www.minuitdouze.com/wp-content/uploads/ABZU-800x450.jpg
450
800
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-05-28 16:08:072022-12-28 18:36:50Abzû
https://www.minuitdouze.com/wp-content/uploads/FaYwXavWAAAgcVO-scaled.jpg
1920
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
