PYJAMASQUES
Deux campagnes de Marketing d’Influence en 2019
Optimiser la couverture Influence
Des différentes activations Pyjamasques : Superhero Day et Mini Rock en Seine
Développer l’affinité de la cible
Pour la marque et ses personnages
Démontrer les valeurs fortes
De la marque aux parents : l’importance de faire le bien, l’aventure, l’imagination, la prise d’autonomie, le travail d’équipe…
Pyjamasques (PJ Masks) est une série télévisée d’animation franco-britannique produite par Frog Box, Entertainment One, et Walt Disney EMEA. La série est tirée de la série de livres Les Pyjamasques par l’auteur français Romuald Racioppo.
- Un mapping fin d’influenceurs Instagram construit selon leur affinité avec la marque (ou ses concurrents) et l’âge de leurs enfants
- Un mix d’activations payantes et gratuites pour optimiser la couverture Social
- Campagne influence sur le thème des « héros à la maison »
- Mise à disposition d’un kit Pyjamasques pour les enfants d’influenceurs
- 3 influenceuses invitées avec leur famille au festival Mini Rock en Seine : gestion des accréditations, transport, hébergement…
- Organisation de concours
20
créatrices de contenus
47
contenus Instagram publiés
(posts, stories)
+18000
engagements
(likes, commentaires)
427000
impressions
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Morgane Falaize2022-12-28 17:33:372022-12-28 17:33:37Journée Presse & Influence Jouets et Jeux
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Morgane Falaize2022-08-22 11:31:082023-01-16 22:57:33LOL Surprise
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Morgane Falaize2022-07-11 15:40:052022-07-25 18:10:44Ghostrunner
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Morgane Falaize2022-04-10 19:06:562022-07-25 17:36:32DEATH STRANDING sur PC
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Morgane Falaize2022-01-27 11:32:242022-01-31 17:39:57DEATHLOOP
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Morgane Falaize2021-06-26 15:25:522022-01-31 17:34:35Solasta : Crown of the Magister
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Morgane Falaize2021-06-04 17:45:182022-02-04 18:29:05Summoners War: Lost Centuria
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Morgane Falaize2020-02-25 16:13:162022-08-26 15:57:02Warner Home Entertainment
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Morgane Falaize2019-12-13 16:57:412022-08-26 15:51:11Licence Wizarding World
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Morgane Falaize2019-12-11 13:03:022020-09-11 16:08:3080 ans de Batman
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Morgane Falaize2019-09-26 16:07:132022-08-26 15:44:36Control
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Morgane Falaize2019-08-28 08:51:252022-08-26 15:51:32Pyjamasques
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Morgane Falaize2019-06-23 10:33:102022-08-26 15:51:53Paradox Interactive
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Morgane Falaize2019-06-19 11:51:552022-08-26 15:54:18SNJV
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Morgane Falaize2019-06-06 13:45:132022-08-26 15:52:18Mortal Kombat 11
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Morgane Falaize2019-03-19 14:37:452020-03-26 16:58:15Magic: the Gathering
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Morgane Falaize2019-02-20 14:46:062020-03-02 14:32:38Bisounours
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Morgane Falaize2018-12-09 16:41:032020-03-26 16:58:24LEGO DC Super Vilains
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Morgane Falaize2018-12-09 08:26:452022-08-26 15:53:53Hitman 2
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Morgane Falaize2018-01-27 12:43:332020-03-27 15:37:53Smarthalo
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