MORTAL KOMBAT 11
Campagne Relations Presse et Influence
La dimension pop culture du jeu
Pour toucher les medias grand public.
Focus sur le côté fun
Mettre en avant l’humour et la rivalité bon enfant.
Développer le scénario
Replacer ce nouvel opus dans la saga.
‘Make it big!’ à la sortie
Occuper le terrain : presse, influence, social.
Mortal Kombat 11 est un jeu vidéo de combat développé par NetherRealm Studios et édité par Warner Bros. Interactive Entertainment. Le jeu est sorti le 23 avril 2019 sur PS4, Xbox One, Nintendo Switch et PC.
Notre dispositif
Mise en oeuvre d’activations RP et influence pour soutenir chaque temps fort de la campagne :
- Evénement de reveal à Londres : 1 journaliste et 2 influenceurs coeur de cible envoyés.
- Closed beta : envoi de codes aux fans de la saga, stream sponsorisé avec Wankil Studio.
- Interviews : studio tour chez les développeurs NetherRealm Studio, présence d’Ed Boon à Paris.
- Mortal Kombar : événement de lancement à Paris (presse, influenceurs et célébrités), stream preview avec At0mium et MisterMV, duplex sur LeStream.
- Vidéos sponsorisées sur YouTube et Twitch pour développer les différents angles de la campagne.
- Envoi de press kits, éditions collector et manettes Mortal Kombat à une sélection de journalistes et influenceurs pour des retombées Social.
Nos résultats
1319
retombées presse
(print, online, radio, TV)
88
vidéos
3 400 000
vues cumulées sur YouTube
1 074
streamers
+ 6 500
heures streamées
Best-of de nos retombées
20 Minutes, interview d’Ed Boon
Allociné, interview d’Ed Boon
Carrefour Savoirs
CNews
Dernières Nouvelles d’Alsace
HERO (Minutebuzz), interview d’Ed Boon
Kayané a couvert l’événement de reveal à Londres sur ses réseaux sociaux
Konbini, interview d’Ed Boon
Les Inrockuptibles
LesEchos.fr
Le Monde.fr, interview d’Ed Boon
Le Point
Interview d’Ed Boon dans Le Point Pop
Télérama avec interview d’Ed Boon
Public
Libération, podcast « Silence on Joue »
Vidéo de présentation de l’événement de lancement
MortalKombar en trending topic sur Twitter
Live Stream d’At0mium et Mister MV lors de l’événement de lancement
Livestream de Bob Lennon et Benzaïe
Norman Genius présente l’édition Collector qu’il a reçue
Vidéo de Pinkgeek et MrLev12
Carole Quintaine déballe son buzzkit en vidéo
Instastory de Terracid (Wankil Studio) lors de la soirée de lancement
Stream de Wankil Studio pour soutenir la beta fermée
Benzaïe et Bob Lennon se font des Fatalities en vrai
Vidéo de Jean-Baptiste Show sur l’histoire de Mortal Kombat, ses personnages principaux etc.
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