HARRY POTTER WIZARDS UNITE
Campagne Relations Presse et Influence
Au-delà des simples news
Déclencher des articles de fond grâce à des interviews, des sujets sur la réalité augmentée, la technologie de Niantic…
Monter en puissance
Grâce à l’univers existant ‘Harry Potter’ pour toucher un public familiarisé avec la saga et les fans de jeux mobiles.
Maintenir l’intérêt
Après le lancement en s’appuyant sur les événements communautaires et le succès du jeu.
Harry Potter : Wizards Unite est un jeu mobile de réalité augmentée inspiré inspiré du Monde des sorciers de J. K. Rowling qui met la magie dans les mains des joueurs à travers la planète. Développé et publié par Niantic et WB Games sous le label Portkey Games.
- Evénement de reveal dans les studios Harry Potter de Londres.
- Réalisation de press kit / buzz kits utilisant la technologie Réalité Augmentée.
- Présence de journalistes et influenceurs coeur de cible aux événements internationaux : lancement à Los Angeles, premier Community Day, événement communautaire d’Indianapolis…
- Soutien des temps forts par des concours via les influenceurs fans de la saga Harry Potter.
- Implication des communautés de fans (fansites, comptes Twitter etc.) à la campagne pour interviews avec la presse, concours…
- Aucune opération influenceurs sponsorisée, uniquement de l’organique ou de l’expérience.
850
retombées presse
(print, online, radio, TV)
250
contenus d’Influenceurs
743000
vues cumulées (YouTube, Twitch, Instagram)
155000
engagements (likes, commentaires)
Le 19-45 de M6
BFM Business
Dooms à l’événement communautaire d’Indianapolis
20 Minutes
Le Figaro Economie
Concours organisé par Morrighan à l’occasion du premier Community Day
Le Huffpost
France Inter
Jeuxvideo.com
La Crème du Gaming
Adrigeek et Frozencrystal à l’événement de lancement à Los Angeles
Ptikouik à l’événement communautaire d’Indianapolis
Sora à l’événement commununautaire d’Indianapolis
Femme Actuelle
Frozencrystal à l’événement de lancement à Los Angeles
Glamour
L’Internaute
La Gazette des Sorciers
Le Monde des Ados
Melty
Ouest France
Concours organisé par Tiboudouboudou
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