LEGO DC SUPER VILAINS
Campagne Relations Presse et Influence
Viser la presse grand public
En priorité, notamment pour des parutions dans les shopping lists de Noël.
Collaborer avec des influenceurs
Au-delà des spécialistes LEGO déjà identifiés.
Développer la visibilité sur les réseaux sociaux
En s’appuyant sur l’identité très graphique de ce titre.
Lego DC Super-Vilains est un jeu vidéo d’action-aventure mettant à l’honneur les méchants de l’univers DC, développé par Traveller’s Tales, édité par WB Games et sorti le 17 octobre 2018 sur Xbox One, PS4, PC et Nintendo Switch.
- 2 youtubeurs envoyés à Los Angeles pour tester le jeu 1 mois avant sa sortie et visiter les studios de cinéma Warner Bros et les bureaux de DC
- Création d’un press kit digital
- Evénement de présentation thématisé à destination de la presse grand public 1 semaine avant la sortie du jeu : 45 journalistes présents avec leurs enfants dont le Parisien Magazine, France Dimanche, Ubergizmo, Madame Figaro, Numerikids.com…
- Distribution de buzz kits à des influenceurs-cibles pour obtenir des parutions sur les réseaux sociaux
260
retombées presse
(print, online, radio, TV)
59
vidéos
1400000
vues cumulées (YouTube, Twitch)
87
heures streamées
786
heures regardées
3 vlogs et 1 vidéo preview de BillSilverlight suite à sa visite à Los Angeles
Evénément presse
Jeuxvideo Magazine Junior
La Provence
Le Journal des Enfants
Le Progrès
Les Echos Weekend
Press kit digital envoyé à la presse
Public
Ubergizmo
Unboxing et série de vidéos de STIM
Unboxing et test vidéo de Guillaume & Kim
Vidéo Youtube par Ayoub
Vlog et vidéo test de Naito75 suite à son voyage à Los Angeles
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Morgane Falaize2018-12-09 16:41:032020-03-26 16:58:24LEGO DC Super Vilains
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Cas clients
Decathlon – Badminton Time14 avril 2025 - 09:31
Festival les Myceliades4 avril 2025 - 16:49
Yummiland13 mars 2025 - 18:09
NBA 2K257 mars 2025 - 11:16
The First Descendant21 février 2025 - 14:00
