MORTAL KOMBAT 11
PR and Influence campaign
Pop culture dimension of the game
To reach mainstream media.
Focus on the fun side
To showcase the humor and easy-going aspect.
Develop the storyline
Put this new opus in the saga.
‘Make it big!’ at launch
Occupy the field: press, influence, social.
Our plan
Implementation of PR and Influence activations to support each highlight of the campaign:
- Reveal event in London: 1 journalist and 2 influencers core targets were sent.
- Closed beta: codes sent to fans of the saga, sponsored stream with Wankil Studio.
- Interviews: studio tour with the developers at NetherRealm Studio, Ed Boon in Paris.
- Mortal Kombar: release event in Paris (press, influencers and celebrities), preview stream with At0mium and MisterMV, duplex on LeStream.
- Sponsored videos on YouTube and Twitch to develope the different angles of the campaign.
- Sending of press kits, collector editions and Mortal Kombat controllers to a selection of journalists and inluencers to get coverage on social media.
Our results
1319
press coverage
(print, online, radio, TV)
88
videos
3 400 000
cumulated views on YouTube
1 074
streamers
+ 6 500
hours streamed
Best-of coverage
20 Minutes
Allociné
CarrefourSavoirs
CNews
DNA
HERO
Kayané @MK Reveal
Konbini
Les Inrockuptibles
LesEchos.fr
Le Monde
Le Point
Le Popint Pop
Télérama
Public
Libération
Vidéo de présentation de l’événement de lancement
MortalKombar en trending topic sur Twitter
Live Sgream d’At0mium et Mister MV lors de l’événement de lancement
Livestream de Bob Lennon et Benzaïe
Norman Genius
Vidéo de Pinkgeek et MrLev12
Carole Quintaine
Terracid
Stream de Wankil Studio pour soutenir la beta fermée
Benzaïe et Bob Lennon se font des Fatalities en vrai
Capture d’écran 2019-12-09 à 09.51.02
https://www.minuitdouze.com/wp-content/uploads/SEASON-A-letter-to-the-Future.jpeg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2023-03-01 13:22:002023-10-23 12:57:42Season: A Letter to the Future
https://www.minuitdouze.com/wp-content/uploads/Preshows-Journee-Presse-Influence-2022.png
242
681
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-12-28 18:04:392022-12-28 18:04:39Toys and Games Press & Influence Day
https://www.minuitdouze.com/wp-content/uploads/19177.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-09-28 12:09:112022-12-28 13:12:20New World
https://www.minuitdouze.com/wp-content/uploads/LOL-Surprise-Dance-OMG-Fashion-Dolls-featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-08-22 11:31:082023-01-16 23:08:07LOL Surprise
https://www.minuitdouze.com/wp-content/uploads/humankind-main-logo.png
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind
https://www.minuitdouze.com/wp-content/uploads/capsule_616x353.jpg
353
616
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-11 16:05:302022-07-25 18:10:59Ghostrunner
https://www.minuitdouze.com/wp-content/uploads/rxwue7h3qpaymbx3cczd_350x200_1x-0-2.jpg
281
349
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-07-04 12:39:182022-07-04 12:39:47Terraria x Discord
https://www.minuitdouze.com/wp-content/uploads/AAAABTNSlrB-g4GRzf502Tk2FdSTX6zzj127nN8Rl28Jbp9piQg5OqdPTWrYwDZy1F868knFzVWYkbWGv9a1NrKScxRxs5E.jpg
192
341
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 16:02:142022-09-02 18:48:50Rainbow High
https://www.minuitdouze.com/wp-content/uploads/mermaze-promo.jpeg
1689
2000
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
https://www.minuitdouze.com/wp-content/uploads/lost-ark-2021-4k_1628453678-2048x1300.jpg.webp
380
599
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
https://www.minuitdouze.com/wp-content/uploads/DS.png
2064
1460
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
https://www.minuitdouze.com/wp-content/uploads/Logo-pinned.jpeg
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
https://www.minuitdouze.com/wp-content/uploads/ltvgCLzKCxNztM21sqLdE9i5.jpg
380
507
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP
https://www.minuitdouze.com/wp-content/uploads/subnautica_below_zero.jpeg
250
350
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-07-13 11:30:422021-07-13 11:30:42Subnautica: Below Zero
https://www.minuitdouze.com/wp-content/uploads/image1.jpg
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria
https://www.minuitdouze.com/wp-content/uploads/proxy-image-scaled.jpeg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope
https://www.minuitdouze.com/wp-content/uploads/doom-eternal.jpeg
556
390
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal
https://www.minuitdouze.com/wp-content/uploads/20190415_201319.jpg
1440
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
https://www.minuitdouze.com/wp-content/uploads/Harry-Potter-and-Voldemort.webp
350
700
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
https://www.minuitdouze.com/wp-content/uploads/Key-ART-Réseaux-sociaux-Français.jpg
2560
1780
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
https://www.minuitdouze.com/wp-content/uploads/control-date-de-sortie.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-11-17 15:03:222022-08-26 15:45:04Control
https://www.minuitdouze.com/wp-content/uploads/Adversaries-Key-Art.webp
380
608
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
https://www.minuitdouze.com/wp-content/uploads/pjmask.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-08-28 08:51:252020-01-23 15:33:11PJMasks
https://www.minuitdouze.com/wp-content/uploads/Cities-Skylines-Thumbnail.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-23 15:32:122020-01-23 15:34:14Paradox Interactive
https://www.minuitdouze.com/wp-content/uploads/pegase.jpg
786
1200
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-19 11:51:552020-01-23 15:30:50SNJV
https://www.minuitdouze.com/wp-content/uploads/mortal-kombat-11-4k-poster_a2hubWWUmZqaraWkpJRnZWltrWdlaW0.webp
380
380
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-06-09 15:14:242020-01-23 15:34:42Mortal Kombat 11
https://www.minuitdouze.com/wp-content/uploads/Magic-bandeau.png
210
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-03-19 14:37:452020-01-23 15:27:23Magic: the Gathering
https://www.minuitdouze.com/wp-content/uploads/OwbuNmyD_400x400.jpg
400
400
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2019-02-20 14:46:062020-01-23 15:23:43Care Bears
https://www.minuitdouze.com/wp-content/uploads/LEGODCSuperVillains_KeyArt_Vertical_1527319177.png
564
526
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 16:41:032020-01-23 15:22:16LEGO DC Super Vilains
https://www.minuitdouze.com/wp-content/uploads/hitman2_featured.webp
380
676
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-12-09 13:03:202020-01-23 15:00:08Hitman 2
https://www.minuitdouze.com/wp-content/uploads/SmartHalo-velo-intelligent.jpg
768
1024
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-02-27 15:21:342020-11-17 15:02:40Smarthalo
https://www.minuitdouze.com/wp-content/uploads/hero.webp
380
675
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2018-01-13 14:42:382023-10-09 17:52:28Yo-kai Watch
https://www.minuitdouze.com/wp-content/uploads/Header_NACON-e1463735128154.png
849
1506
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
https://www.minuitdouze.com/wp-content/uploads/Endless_Space_2_Logo_Art.jpg
1080
1920
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-10-12 12:16:082020-01-23 14:51:52Amplitude Studios
https://www.minuitdouze.com/wp-content/uploads/ABZU-800x450.jpg
450
800
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2017-05-28 16:08:072022-12-28 18:36:50Abzû
https://www.minuitdouze.com/wp-content/uploads/FaYwXavWAAAgcVO-scaled.jpg
1920
2560
Morgane Falaize
http://www.minuitdouze.com/wp-content/uploads/Minuit_Douze_logo.png
Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle BeachBackstage
Case studies
Season: A Letter to the Future1 March 2023 - 13:22
Toys and Games Press & Influence Day28 December 2022 - 18:04
New World28 September 2022 - 12:09
LOL Surprise22 August 2022 - 11:31
