MORTAL KOMBAT 11
PR and Influence campaign
Pop culture dimension of the game
To reach mainstream media.
Focus on the fun side
To showcase the humor and easy-going aspect.
Develop the storyline
Put this new opus in the saga.
‘Make it big!’ at launch
Occupy the field: press, influence, social.
Our plan
Implementation of PR and Influence activations to support each highlight of the campaign:
- Reveal event in London: 1 journalist and 2 influencers core targets were sent.
- Closed beta: codes sent to fans of the saga, sponsored stream with Wankil Studio.
- Interviews: studio tour with the developers at NetherRealm Studio, Ed Boon in Paris.
- Mortal Kombar: release event in Paris (press, influencers and celebrities), preview stream with At0mium and MisterMV, duplex on LeStream.
- Sponsored videos on YouTube and Twitch to develope the different angles of the campaign.
- Sending of press kits, collector editions and Mortal Kombat controllers to a selection of journalists and inluencers to get coverage on social media.
Our results
1319
press coverage
(print, online, radio, TV)
88
videos
3 400 000
cumulated views on YouTube
1 074
streamers
+ 6 500
hours streamed
Best-of coverage
20 Minutes
Allociné
CarrefourSavoirs
CNews
DNA
HERO
Kayané @MK Reveal
Konbini
Les Inrockuptibles
LesEchos.fr
Le Monde
Le Point
Le Popint Pop
Télérama
Public
Libération
Vidéo de présentation de l’événement de lancement
MortalKombar en trending topic sur Twitter
Live Sgream d’At0mium et Mister MV lors de l’événement de lancement
Livestream de Bob Lennon et Benzaïe
Norman Genius
Vidéo de Pinkgeek et MrLev12
Carole Quintaine
Terracid
Stream de Wankil Studio pour soutenir la beta fermée
Benzaïe et Bob Lennon se font des Fatalities en vrai
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