PARADOX INTERACTIVE

Press and Influencers Relations for all titles (2019)

Our plan

Relations with gaming and mainstream media, review codes management (Surviving Mars, BattleTech)
Relations with influencers (no paid activation, only earned videos)
Appointments with journalists at Gamescom (for Stellaris console edition, Cities: Skyline on Nintendo Switch, BattleTech – Flashpoint) : 14 press meetings and 42 pieces of coverage
Invitation and accompanying of two journalists at PDXcon
Organization of a preview event in Paris with developers for Surviving Mars : 15 journalists attended including Jeuxvideo.com, Canard PC, Gamekult, Gameblog.fr, Millenium.org, Jeuxactu.fr…

Our results

117

pieces of coverage for Surviving Mars
including 85 reviews

pieces of coverage in Mainstream media
including Arte, l’Express, le Monde, Stylist…

594000000

total reach

129

videos including Aypierre (17 videos), Dan Field (35 videos), Koinsky (39 videos), Jay’s (17 videos)

Best-of de nos retombées

Nos autres études de cas

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Rainbow High 2023

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Starfield

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Squishmallows

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Miniverse

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Ghostrunner 2

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Under The Waves

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Ragnarock

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4th Cérémonie des Pégases – 2023

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Season: A Letter to the Future

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Lunii

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Karma’s World

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Toys and Games Press & Influence Day

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New World

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LOL Surprise

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Humankind

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Ghostrunner

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Terraria x Discord

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Rainbow High

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Mermaze

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Lost Ark

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DEATH STRANDING on PC

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Solasta : Crown of the Magister

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DEATHLOOP

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Subnautica: Below Zero

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Summoners War: Lost Centuria

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The Dark Pictures: Little Hope

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Street Power Football

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DOOM Eternal

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Warner Home Entertainment

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Wizarding World License

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Batman 80th anniversary

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Control

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Harry Potter Wizards Unite

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PJMasks

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Paradox Interactive

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SNJV

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Mortal Kombat 11

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Magic: the Gathering

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Care Bears

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LEGO DC Super Vilains

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Case studies

LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58
Squishmallows2 January 2024 - 17:54

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PARADOX INTERACTIVE

Our plan

Our results

Best-of de nos retombées

Couverture de Canard PC

Game One

PDXcon

Canard PC

Emision Bits sur Arte

GQ

Sessions preview avec les développeurs

Journal du Geek

JV le Mag

Canard PC – BattleTech

Le Monde.fr

Millenium

Le Point

Gamekult

Numérama

Ouest France

Science & Vie Junior

Stylist Magazine

Gamergen

Nos autres études de cas

About us

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Backstage

Case studies