DEATH STRANDING is a critically-acclaimed action game challenging the genre, released the 14th of July 2020 on PC with new features and exclusive content available for PC players. The game is developed by KOJIMA PRODUCTIONS and published by 505 Games.
The Director’s Cut was released on March 30th 2022.
- Particularity: The game already created the event for its release on PS4 on November 8th 2019. We had to revive the interest of journalists and influencers, putting forward performances and PC additions.
- Press previews
- Sending 2 buzzkits to influencers to get coverage on social media / Youtube channel
- Paid influencers campaign to support the release + the Director’s Cut version
- Earned influencers campaign: PC players, including those who didn’t play the game on PS4
- Contest on 505 Games social media accounts
- Contest organized by streamers Mister MV and Alphacast with official Kojima x JFRey glasses as prices
pieces of press coverage (including 2 previews and 33 reviews)
cumulated audience (monthly unique visitors)
Twitch channels streamed the game on release week (with +30 average viewers) including 3 of the 11 biggest worldwide streams this week.
hours streamed, with an average of 661 average viewers
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.