Maliki: Poison of the Past

PR and Influence campaign in France, Espagne, UK, US and Latam
MArch 2024 – May 2025

Maliki: Poison of the Past is an adventure role-playing video game developed by Blue Banshee and published by Ankama Games. It was released on April 22, 2025, for PC and Nintendo Switch. The game is set in the universe of the Maliki comic book series.

Our plan

  • Organization of interviews with Blue Banshee developers and comic book author Souillon
  • 24-hour exclusivity with IGN for the launch trailer in the US, France, and Spain
  • Organic and paid influence: gaming and comic book profiles
  • Management of preview and review phases
  • Support and scheduling of hands-on appointments at Paris Games Week
  • Support for Steam Next Fest with demo available
  • Launch event at Mali-Kick Café (Paris)
  • Creation of a buzz kit for the press and influencers