Under The Waves

Press Relations & Influence
September 2022 – August 2023

Under the Waves is an adventure video game released on 29 August 2023. It is developed by Parallel Studio and published by Quantic Dream. Players control a professional diver who is trying to come to terms with a personal trauma and a job that may compromise his principles.

Our plan

  • PR support throughout the campaign (press releases, press kit)
  • Paid & organic influencer campaign
  • Organisation of a two-day Studio Tour (for European journalists and influencers)
  • Attendance at Gamescom, Summer Game Fest and Paris Games Week
  • Interviews at Paris Games Week 2023
  • Making contact with streamers at TwitchCon in Paris in July 2023.
  • Interviews at Parallel’s office (M6, Total Jeux Video)
  • 6 pages in Arts Dessinés with exclusive concept art
  • Influence push ahead of the Steam sales in November 2023