Toys & Games Press and Influence Day

Social Media and Influence
2023 Edition

Organized by Infopro Digital, the Press and Influence Day gives journalists and influencers a one-day preview of Christmas toys and games.

What we did

  • Management of the event’s Instagram account: creation of content to present the show and key products, exhibitor interviews, etc.
  • Live coverage of the event on the Instagram account: stories, sharing of the best content from the influencers present, etc.
  • Invitation of Influencers with a view to diversification: Tiktok profiles and specialized accounts (board games, pop culture…)
  • Management of Influencer accreditations and on-site reception.
  • Organization of 4 Live Shows, live broadcasts from the show by TikTok and Instagram influencers to present 40 products to their communities.
  • Organization of Christmas contests on the 4 influencers’ accounts