YO-KAI WATCH

European PR, Influence and Social Media campaign
(for the license’s release in 2016 & 2017)

Objectives

Coordination

of European PR and Social media agencies, and coordination of the license partners: Hasbro, Nintendo, TV channels.

Establish the license

Contribute to position YO-KAI WATCH as a major kids license in France, UK, Germany, Spain and Italy.

Raise awareness upstream

the release, develop influence, reach early adopters in the first place

Generate expectation

Create and recrute the community, build its loyalty through to a sustained communication all the year long.

Our PR / Influence plan

Events:
- Press conference prior to the launch of each season to raise awareness among influencers and the business press.
- Showroom to present the key elements of the license: video game, toys, TV series, etc.
- Support for Kid Expo, Japan Expo, Kazachock, Games and Toys Press Day.
Creation of a qualitative physical and digital press kit in the form of a bento box to reach mainstream press and get social media coverage by influencers.
Organization of one to one interviews with key journalists, specific communication with B2B media.

Our Social Media plan

Organization of a meet & greet with key influencers of the license.

Help the community to organize a flash-mob…

Community development on social networks:

Very few Ads budget therefore visibility exchange partnerships with licensees and influencers.
Regular events: personality tests, surveys, tweet-to-reveal, chat bot, competition.
Online treasure hunt with the support of licensed partners.
Contents: Facebook take-over by the key characters of the cartoon, “Yo-kai on vacation”, cooking recipes…
Contest: winning moment, advent calendar, coloring, pastry, disguise, pumpkin sculpture…

Our results

5750

pieces of press coverage in Europe between 2016 and 2017 in mainstream and business media, including 1500 in France: iTélé, BFM TV, LCI, Le Figaro, Le Monde, Télérama, France Info, RTL and main Kids medias.

23000

cumulated followers on the 5 Twitter accounts (France, UK, Germany, Spain, Italy), without Ads budget.

35000

fans on the Facebook page, managed in several languages