Subnautica: Below Zero is a survival game developed and distributed by Unknown Worlds that invites the player to experience an icy underwater adventure on an alien planet. The game was released on May 14, 2021 on PlayStation 4, PlayStation 5, Xbox One, Xbox Series, and Nintendo Switch.
We managed the tests with the specialized and general press as well as the distribution of codes to organic youtubers and streamers (without budget).
pieces of coverage in gaming and mainstream media including 90 pre-launch and 79 post-launch reviews.
cumulated audience of press articles (unique monthly viewers)
Twitch channels streamed the game at release, including Locklear and Antoine Daniel ranked in the top 10 worldwide.
hours watched on Twitch for 14 000 hours streamed and 253 average viewers per stream.
views on YouTube on the release week on 15 influencers channels.
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, DVD, toys, pop culture licences) and lifestyle / high-tech.