King of Meat

PR Campaign in France
June 2024 – November 2025

Developed by Glowmade and published by Amazon Game Studios, King of Meat is a festive co-op platformer where players can tackle treacherous dungeons while solving puzzles, completing challenges, and battling absurd monsters. The game was released on October 7, 2025, on PC via Steam, PlayStation 5, and Xbox Series X|S.

Our plan

  • Organization of a preview event in London where three major gaming media outlets were given an exclusive preview of the game ahead of its official announcement
  • Support during Gamescom 2024: official announcement of the game and organization of hands-on sessions
  • Support and follow-up during Summer Game Fest 2025: invitation of three major media outlets to attend the event for hands-on sessions and interviews with the game’s developers
  • Sending and tracking preview and review keys
  • Sending various press releases introducing the game (features, gameplay, supported platforms, etc.)

Our results

Megaphone Megaphone 220

pieces of coverage published all the campaign long

35

Reviews at the game’s release

Paper-plane Paper-plane 227 743 944

Total audience

Diversified media coverage: mainstream press (Ouest-France, BFM TV, La Voix du Nord, Sortir à Paris, Europe 2, Fun Radio, Le Soir…) and gaming press (Game One, Gameblog, Jeux Vidéo Magazine, IGN France…)

Case studies

  • Case study featuring the PR & Influence campaign held by Minuit Douze in France to support Nathan and Dujardin products during 2025 2d semester

  • Case study about the digital campaign run by Minuit Douze to support the PAW Patrol license in France 2025: influencers, ads, website etc.

  • Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.

  • PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment

  • PR campaign in France for King of Meat, published by Amazon Game Studios.