Rainbow High

Social Media and Influencers Relations
2021 & 2022

Rainbow High is a license created by toy manufacturer MGA Entertainment that includes several lines of mannequin-sized dolls and a series broadcasted on Netflix and YouTube.

What we did

  • Launch of the French Instagram account, management of the editorial line, animation and moderation
  • Creation of original content (Instagram stories, teasing video, mix & match…)
  • Launch of the YouTube channel in French
  • Influence campaigns on Instagram and Youtube to support the release of new lines – paid and organic
  • Collaboration with an influencer cosplayer to create outfits & makeup in the image of the dolls
  • Support for the release of each season on Netflix