Rainbow High is a license created by toy manufacturer MGA Entertainment that includes several lines of mannequin-sized dolls and a series broadcasted on Netflix and YouTube.
What we did
- Launch of the French Instagram account, management of the editorial line, animation and moderation
- Creation of original content (Instagram stories, teasing video, mix & match…)
- Launch of the YouTube channel in French
- Influence campaigns on Instagram and Youtube to support the release of new lines – paid and organic
- Collaboration with an influencer cosplayer to create outfits & makeup in the image of the dolls
- Support for the release of each season on Netflix
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.