Karma’s World

PR, Media Partnerships and Influence
2022

Karma’s World is an animated children’s series created by rapper and actor Chris ‘Ludacris’ Bridges, whose 4 seasons aired on Netflix between 2011 and 2022. Upon its release, the series reached the Netflix Kids top 10 in 42 countries! The series tackles themes such as creativity, body image, racism, friendship, self-confidence…

Our plan

  • PR support for the release of each of the 4 seasons on Netflix
  • Media targets: press TV programs, children/family, music (interviews with Ludacris)
  • Influencer tools – organic and sponsored – to support the release of each season
  • Creation of a buzz kit to attract journalists’ attention and complement influencer content
  • Pass the Mic” concept between 5 kid influencers, on the series’ musical theme
  • Media partnerships with Citizen Kid, Le Petit Quotidien and Récré Mag