Terraria is an action-adventure, sandbox indie video game where the player can craft weapons, dig, construct buildings, and visit randomly generated worlds.
It is developed mainly by Re-Logic and available on all platforms, including mobile.
- Sponsored influencer campaign on Twitch with contests related to their content
- Campaign profiles: Mynthos, Shisheyu, Sir Thomas, Aypierre
- Organization of contests in partnership with Terraria (Re-Logic) and Discord
- Organizing community events to keep the Discord server alive
members on the existing community Discord server (from 1,500 to 3,000 people)
participants to the contests
hours watched on the game on Twitch (FR) for 12 hours streamed, with a maximum of 8,106 viewers spread over the 4 channels
Twitter impressions and 920 engagements on influencers tweets
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.