Abzû is an adventure game developed by Giant Squid and published by 505 Games, released in 2016 for PlayStation 4, Windows and Xbox One.
The game was designed by Matt Nava, art director of Flower and Journey. Its soundtrack, composed by Austin Wintory, was crowned Music of the Year in 2017 at the G.A.N.G Awards.
PR support for each campaign highlight between July 2016 and March 2017:
- Steam pre-orders
- Release of the game
- XboxOne retail release, then PlayStation4, then Nintendo Switch
pieces of coverage between 2016 and March 2017
pieces of coverage in mainstream media (17,4%)
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.