Teyvat Expo (Genshin Impact)

PR Campaign
August – September 2025

From September 13 to 21, 2025, HoYoverse brought the world of Genshin Impact to life with Teyvat Expo, an exhibition in the heart of Les Halles in Paris.

For the first time, visitors were able to discover the creative soul of Teyvat through artwork, artistic tributes, and exclusive merchandise, available only at this gallery in the capital of art.

Our mission

  • Ensure media coverage ahead of the event to attract the public
  • Invite journalists to cover the inauguration
  • Agency presence on site to welcome journalists and guide them
  • Organization of interviews with French artists: Sandre Casse, Danae and Clément Peltereau-Villeneuve
  • Distribution of 4 press releases/media alerts

Our results

Megaphone Megaphone 89

Pieces of coverage

5

Interviews with artists

Paper-plane Paper-plane 194995079

Cumulated audience

Users Users 12

Media attending the inauguration

Case studies

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  • PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment

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