LOL Surprise

Social Media and Influence Relations
2021 & 2022

LOL Surprise is a brand of surprise dolls created by the toy manufacturer MGA Entertainment

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What we did

Launch of the French Instagram account in January 2021
Influence campaigns on Instagram, Youtube and TikTok to support the new ranges and introduce the brand to Kidults – paid & organic
Organization of an online treasure hunt on several influencer accounts for LOL Day
Sending a LOL Surprise cake to 3 influencers for the brand’s birthday on 7/07
TikTok Challenge with relay of 3 influencers for the release of the Dance Dance Dance range
Creation of a buzz box to accompany the sending dolls for the Movie Magic range: popcorn, LOL Surprise mug, giant plaid, chocolate lollipop, marshmallows
Advent calendar in December (1 mini game each day), in story on the official Instagram account of the brand
Take over Instagram
Biggest fan contest: a 1-month feature with 4 mini games on the Instagram story
Creation of a Runner online game
Creation of original content (word jumble, personality quiz, stories model…)

Objectives

Support each range

A new range per month on a specific theme: introduce each new product on social media accounts and via an influence campaign, modulating the budget according to their strategic importance

Create the event

Adapt social media and influence content to the theme of the range (family, travel, music, cinema, fashion…) by imagining original and striking features

Develop the community

Reach all categories of people likely to be interested in LOL Surprise: parents & children, doll collectors, fashion fans… Casting of influencers adapted to each new range according to their relevance

Adapt the contents

Distribute contents according to the specificity of the platforms and their audience: management of the Instagram account, Youtube channel and Facebook page, influence campaign on Tiktok as well