GWENT: The Legendary Card Game, the first official physical card game based on The Witcher 3 video game, was released in October 2025. Developed by No Loading Games and published in France by Gigamic, this strategy and deck-building game was designed to celebrate the 10th anniversary of the famous RPG.
Campaign objective: to support the release of the official Gwent board game with a press and influencer relations campaign in France, targeting gaming and pop culture audiences.
Approach:
Pieces of coverage, 97,5% positive
Cumulated Audience
Streams onTwitch, 4 VOD on Youtube, 21 posts on social media
Total views
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Morgane Falaize
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle Beach
Case study featuring the PR & Influence campaign held by Minuit Douze in France to support Nathan and Dujardin products during 2025 2d semester
Case study about the digital campaign run by Minuit Douze to support the PAW Patrol license in France 2025: influencers, ads, website etc.
Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.
PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment
PR campaign in France for King of Meat, published by Amazon Game Studios.
Paw Patrol License