GWENT: The Legendary Card Game, the first official physical card game based on The Witcher 3 video game, was released in October 2025. Developed by No Loading Games and published in France by Gigamic, this strategy and deck-building game was designed to celebrate the 10th anniversary of the famous RPG.
Campaign objective: to support the release of the official Gwent board game with a press and influencer relations campaign in France, targeting gaming and pop culture audiences.
Approach:
Pieces of coverage, 97,5% positive
Cumulated Audience
Streams onTwitch, 4 VOD on Youtube, 21 posts on social media
Total views
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Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.
PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment
PR campaign in France for King of Meat, published by Amazon Game Studios.
Organization of an evening event to launch the game Dark Hours and celebrate 10 years of Piece of Cake Studios, in an atmosphere faithful to the game!
Details of Minuit Douze’s support for NCSOFT at their booth at Paris Games Week 2025 for their action RPG Limit Zero Breakers.
