Toys and Games Press & Influence Day

Influence and Instagram Account Management
2022 edition

Organized by Infopro Digital, the Press and Influence Day allows journalists and influencers, in a single day, to discover the toys and games of Christmas in preview.

What We Did

  • Development of a consistent editorial line for the event’s Instagram account: trade show news, exhibitor interviews, universe, products, animations
  • Creation of a graphic consistency in the contents
  • Management of Influencers accreditations and welcome on site
  • Organization of 4 Live Shows, live broadcasts from the show by TikTok and Instagram influencers to present 38 products to their communities
  • Organization of Christmas contests on the 4 influencers’ accounts

Our results

105

influencers present on the day including 31 with more than 100K followers on Instagram or TikTok

9800000

estimated impressions for 1329 published contents and over 29K engagements (likes, comments, shares)

34000

spectators followed the 3 hours of live with 41,4K interactions and 25,5K views of the replay videos

x3

followers on Instagram with +200 published content, +100K impressions and 5,500 interactions for 13,150 accounts reached