LEGO DC SUPER VILAINS
PR and Influence Campaign
Target mainstream media
Mainly, especially for publications in Christmas shopping lists.
Collaborate with influencers
Identify potential targets to get earned contents beyond the LEGO specialists.
Develop the visibility on social media
Based on the very graphic identity of the game.
- 2 youtubers sent to Los Angeles to test the game 1 month before its release and visit the Warner Bros movie studios and DC offices.
- Creation of a digital press kit.
- Themed presentation event for mainstream media 1 week before the game’s release: 45 journalists attended with their children including le Parisien Magazine, France Dimanche, Ubergizmo, Madame Figaro, Numerikids.com…
- Distribution of buzz kits to target influencers to obtain publications on social networks.
- No paid influencers content.
260
press coverage
(print, online, radio, TV)
59
videos
1400000
cumulated views
(YouTube, Twitch)
87
hours streamed
786
watched hours
3 vlogs et 1 vidéo preview de BillSilverlight suite à sa visite à Los Angeles
Evénément presse
Jeuxvideo Magazine Junior
La Provence
Le Journal des Enfants
Le Progrès
Les Echos Weekend
Press kit digital envoyé à la presse
Public
Ubergizmo
Unboxing et série de vidéos de STIM
Unboxing et test vidéo de Guillaume & Kim
Vidéo Youtube par Ayoub
Vlog et vidéo test de Naito75 suite à son voyage à Los Angeles
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