Nathan et Dujardin (Jumbo Group)

PR & Influence Campaign
July to December 2025

Campaign Objectives:

  • Create consistent visibility for a segmented catalog (Nathan, Dujardin, Funlockets, Goula, Kurio) to be promoted during the key end-of-year period
  • Create media and influencer content that sets the brand apart from the competition
  • Build brand preference and reignite interest in best-sellers

Our initiatives:

  • 9 themed press releases distributed throughout the period, featuring 39 products
  • Production of 2 press kits
  • 10 paid and organic influencer campaigns to promote 19 products

Our Results

Megaphone Megaphone 146

Pieces of coverage, 100% positive

Paper-plane Paper-plane 169 278 715

Cumulated Audience

167

Contents published by 86 Influencers

1200000

impressions, 1M views

Case studies

  • Case study featuring the PR & Influence campaign held by Minuit Douze in France to support Nathan and Dujardin products during 2025 2d semester

  • Case study about the digital campaign run by Minuit Douze to support the PAW Patrol license in France 2025: influencers, ads, website etc.

  • Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.

  • PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment

  • PR campaign in France for King of Meat, published by Amazon Game Studios.