PAW Patrol License

Digital Campaign
July to December 2025

Campaign objective: to support the franchise in late 2025, particularly in the toy and retail sectors, in conjunction with the release of the special episode “Fire Rescue,” by implementing initiatives tailored to children aged 3–6 and actively involving parents.

What we did:

  • Creation of a website: a hub featuring various activities related to the franchise
  • Influencers campaign: 4 paid influencers activated throughout the period, and 40 organic influencers
  • An event box with support from franchisees
  • An activity booklet (distributed notably in JouéClub stores). 1 mission = 1 character from the series
  • Pre-home page on the Citizen Kid website
  • Social Ads campaign to support key moments
  • Development of 5 marketing mini-games, aligned with the series’ values.

Our results

Megaphone Megaphone 1 700 000

Reach

2 100 000

Views

Picture Picture 115

Contents posted

Monitor Monitor 2 800 000

Impressions (Ads campaign)

Case studies

  • Case study featuring the PR & Influence campaign held by Minuit Douze in France to support Nathan and Dujardin products during 2025 2d semester

  • Case study about the digital campaign run by Minuit Douze to support the PAW Patrol license in France 2025: influencers, ads, website etc.

  • Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.

  • PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment

  • PR campaign in France for King of Meat, published by Amazon Game Studios.