Fretless

US Influence Campaign
July 2025

Fretless is a turn-based RPG set in a pixel art musical universe. The combat system is based on deck building, allowing players to create their own set of abilities from a wide variety of skills.
Developed by Ritual Studios and published by Playdigious, it was released on July 17, 2025.

Our results

  • 11 paid profiles activated
  • +8.6K hours watched on Twitch for 28 hours streamed
  • 466 peak viewers on average
  • +122K views for VODs on YouTube

Case studies

  • Case study featuring the PR & Influence campaign held by Minuit Douze in France to support Nathan and Dujardin products during 2025 2d semester

  • Case study about the digital campaign run by Minuit Douze to support the PAW Patrol license in France 2025: influencers, ads, website etc.

  • Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.

  • PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment

  • PR campaign in France for King of Meat, published by Amazon Game Studios.