On October 22, 2025, 70 journalists, influencers, and their children were invited to become secret agents and discover the L.O.L. SURPRISE! Eye Spy collection.
Several challenges awaited them: changing their identities at the makeup booth, solving puzzles, discovering clues and hidden messages, escaping lasers, and unboxing dolls.
By completing all these challenges together, they opened the secret chest and discovered the gifts that awaited them: MISSION ACCOMPLISHED!
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Morgane Falaize2026-01-24 17:32:492026-03-24 18:34:22Paw Patrol License
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Morgane Falaize2026-01-15 13:13:552026-01-21 11:34:50Gwent – the Legendary Card Game
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Morgane Falaize2026-01-13 16:24:252026-01-13 16:37:50Evercade
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Morgane Falaize2025-11-25 14:40:572025-11-25 15:08:33King of Meat
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Morgane Falaize2025-11-17 18:20:542025-11-17 18:21:36Dark Hours: Release Party
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Morgane Falaize2025-11-04 16:51:122025-12-03 13:12:44NCSOFT @Paris Games Week
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Morgane Falaize2025-11-03 12:51:092025-12-03 13:16:15Evénement L.O.L. Surprise Eye Spy
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Morgane Falaize2025-09-27 12:01:042025-12-03 12:59:48Teyvat Expo (Genshin Impact)
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Morgane Falaize2025-08-03 15:26:242025-12-03 17:46:01Fretless
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Morgane Falaize2025-06-02 14:41:082025-09-02 14:58:46The First Berserker: Khazan
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Morgane Falaize2025-05-05 12:21:432025-09-05 14:25:3130 Birds
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Morgane Falaize2025-05-03 13:18:322025-12-03 15:24:28Miniverse Workshop
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Galadrielle2025-04-14 09:31:042025-05-26 19:46:55Decathlon – Badminton Time
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Galadrielle2025-04-04 16:49:442025-09-02 14:40:21Festival les Myceliades
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Galadrielle2025-01-13 17:50:592025-03-17 11:52:11Journée Presse & Influence Jouets et Jeux – 2024
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Galadrielle2024-03-27 10:14:002024-08-07 10:14:30ARTE – 10 years in video game
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Mathilde2024-02-21 11:21:042025-09-01 15:47:21LOL Surprise 2023
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Mathilde2024-02-21 10:49:252024-03-26 17:53:31Rainbow High 2023
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Mathilde2024-01-12 17:58:502024-01-31 14:43:38Starfield
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Mathilde2023-12-31 17:50:592024-01-31 14:41:38Miniverse
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Mathilde2023-12-12 17:46:562024-03-28 11:17:32Ghostrunner 2
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Mathilde2023-12-07 10:07:492024-08-07 10:12:56Toys & Games Press and Influence Day
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Mathilde2023-11-26 17:38:452024-01-31 14:38:09Under The Waves
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Mathilde2023-08-07 10:12:232024-01-31 14:38:52Ragnarock
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Mathilde2023-04-30 17:33:302024-01-31 14:36:334th Cérémonie des Pégases – 2023
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Morgane Falaize2023-03-01 13:22:002024-01-31 14:47:03Season: A Letter to the Future
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Mathilde2023-01-21 10:49:372024-03-26 17:51:14Lunii
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Morgane Falaize2023-01-21 10:11:552024-03-21 10:28:59Karma’s World
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Morgane Falaize2022-12-28 18:04:392024-01-31 14:29:39Toys and Games Press & Influence Day
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Morgane Falaize2022-09-28 12:09:112024-01-31 14:28:51New World
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Morgane Falaize2022-07-18 17:28:192022-07-25 18:23:35Humankind
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Morgane Falaize2022-07-11 16:05:302022-07-25 18:10:59Ghostrunner
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Morgane Falaize2022-07-04 12:39:182022-07-04 12:39:47Terraria x Discord
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Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
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Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
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Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
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Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
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Morgane Falaize2021-06-25 18:11:192022-08-29 16:00:04Summoners War: Lost Centuria
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Morgane Falaize2021-02-25 18:11:192022-08-29 15:57:47The Dark Pictures: Little Hope
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Mathilde2020-10-11 12:06:482024-10-19 20:04:19Street Power Football
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Morgane Falaize2020-08-12 12:08:082022-01-17 18:17:16DOOM Eternal
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Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
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Morgane Falaize2019-12-13 16:57:412020-03-27 15:54:35Wizarding World License
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Morgane Falaize2019-12-11 13:03:022020-02-24 12:14:26Batman 80th anniversary
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Morgane Falaize
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Morgane Falaize2015-01-23 12:34:582020-01-23 14:47:54Turtle Beach
Case study featuring the PR & Influence campaign held by Minuit Douze in France to support Nathan and Dujardin products during 2025 2d semester
Case study about the digital campaign run by Minuit Douze to support the PAW Patrol license in France 2025: influencers, ads, website etc.
Case study of the press relations and influencer campaign conducted in France by Minuit Douze for the launch of Gwent: The Card Game.
PR campaign in France for the retro gaming consoles Evercade, developed by Blaze Entertainment
PR campaign in France for King of Meat, published by Amazon Game Studios.
NCSOFT @Paris Games Week