the Mycéliades Festival

Strategy and management of the campaign on social media Ads, influencers, and press relations for the third edition of the Les Mycéliades festival

Les Mycéliades is a science fiction festival founded by L’ADRC (National Agency for the Development of Cinema in the Regions) and Images en bibliothèques in 2023. For two weeks each year, the festival builds bridges between scientific research, books, cinema, digital creation, music, and video and board games through a program of events held in cinemas and media libraries in partner cities. This year’s theme focused on different forms of intelligence.

Our mission

Establishment of media partnerships with Konbini, Le Monde, Usbek & Rica, and Phenix Groupe.
Drafting and distribution of targeted press releases tailored to specific themes and regions.
Press invitations and activations for the opening night, attendance at the event.
Organization of regional interviews with Mycéliades ambassadors.
PR and influencer support throughout the two weeks of the festival.
Paid influencers campaign on Twitch, Instagram, YouTube, and TikTok to promote Mycéliades.
Organization of a special Mycéliades Flower Master event in partnership with Ponce.
Production of a comprehensive and detailed report.