Yummiland
Strategy and management of the 2024 campaign on social paid media, influencers, and press relations for the brand launch
Yummiland is a new brand of dolls from manufacturer MGA Entertainment launched in 2024. The Yummiland dolls are super cute heroines who must save their edible city. Each one has a lip gloss that activates a different superpower.
The added bonus of these dolls? Each one has its own unique scent, as well as a lip gloss to make.
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys and pop culture licenses) and high-tech.