Decathlon – Badminton Time – Global Influence Campaign Paid & Organic

October 2024 – January 2025

Badminton Time is the first VR game published by Decathlon. It has also been released on Nintendo Switch. It’s a badminton simulation game where you can customize your avatar, try out different game modes (realistic, arcade, mini-games) and explore different worlds. Multiplayer is also available.

Our plan

Our Badminton Time influencer campaign for Decathlon was structured as follows:

  • Organic influencer campaign for the game’s release. Mapping of gaming creators specialized in VR and sports celebrities (badminton).
  • Paid influencer campaign for the game’s release. Management of briefs and contracts, publication schedule.
  • Platforms: YouTube, Tiktok, Instagram
  • Territories: North America, UK, Spain, Germany, France, Australia, Japan