Journée Presse & Influence Jouets et Jeux

Social Media and Influencers Management
2024 Edition

Organized by Infopro Digital, the Journée Presse & Influence Jouets et Jeux gives journalists and influencers the chance to preview Christmas toys and games. It takes place over one day, by invitation only. Since 2022, Minuit Douze has been assisting Infopro with social media and influencer management for this event.

Our plan

  • Management of the event’s Instagram account: creation of content to present the show and its star products, exhibitor interviews, interactions with influencer relations.
  • Live coverage of the event on the Instagram account: stories, sharing of the best content from the influencers present, etc.
  • Invitation of influencers with a view to diversification: TikTok, Instagram profiles and specialized accounts according to the edition’s trends (board games, pop culture, kidult…)
  • Management of Influence accreditations and on-site reception.
  • Organization of 4 Live Shows, live broadcasts from the show by TikTok and Instagram influencers to present 40 products to their communities.
  • Organization of Christmas contests on the accounts of the 4 partner influencers.